For business owners
Set up your estimator, and get it working
Guides for contractors and home service businesses running their own website. Build it, price it, place it, and connect the leads to wherever you work.
New here? The fastest path is: build one estimator, check the prices, then start sending people to the link. You do not need your website changed to get your first lead. That comes later, and we help with it.
Step 1
Build it
The builder writes the first version from your website address. About ten minutes, and you can change anything afterwards.
Step 2
Price it
Check the numbers before a customer sees them. This is the step most people skip and the one that causes the most regret.
Step 3
Share it
Your estimator already has its own link. Start sending people to it today, long before anyone touches your website.
Filters the list below as you type.
1. Start
Your first week- We will set up your pricing for you, free Free
- Your first 7 days with Priceguide — a day-by-day checklist, none of it longer than 20 minutes
- Build your first estimator
- Set up your account and profile
- Logging in and resetting your access New
- Sharing access with your team New
- "This calculator is no longer active" New
- Trial ended, or your dashboard still says Lite New
2. Build and price
Make it match how you actually charge- Test your prices in the Pricing Lab before you go live
- Conditional logic: show questions only when they apply
- Let customers pick more than one answer New
- Show a message based on an answer
- Multipliers for size, quantity and complexity
- The Google Map area feature — let customers measure a roof, lawn or pool from a satellite map
- Service tiers with the percentage feature
- Add images to your answer options · Add videos · Text box display
- Show monthly financing options New
- Monthly, annual and setup fees · Monthly financing options
- Colours and branding, and what cannot be changed
- Customise your service images New
- Reusing questions across estimators New
- Your change did not save, and how to undo one New
3. Get it in front of people
Link first, website second- Start using your estimator today, without touching your website Start here
- Where to put your estimator, and what to call the menu link
- Add SEO content to your estimator page New
- Embed it on your website · WordPress · Wix · HubSpot
- Your estimator is cut off or will not scroll on mobile New
- Get a free Agency Pack for your web team — we write the instructions, you forward one email
- Landing page examples
4. Connect your tools
Get leads where you work- What data you can get out of Priceguide — read this before any integration
- Connect your estimator with Zapier
- Getting full estimate data into Zapier — every question, answer and price, not just a link
- Your CRM isn't on Zapier: connect it with webhooks
- Jobber · JobTread · ServiceTitan · GoHighLevel · HubSpot
- Set up your lead form and notification emails New
- Choose which contact details are required New
- Advanced tracking and attribution New
- Track it in Google Analytics · Meta Pixel · UTM parameters
- field service software New
5. Grow
More leads, better leads, more of them closed- Send your estimator to everyone who already asked you for a price New — the fastest quick win you have
- Get your Google Business Profile working for you New — the best free channel for your first 90 days
- Write the one cost article that beats every competitor New — They Ask You Answer, using your own numbers
- Tips to get more conversions
- What to do when someone completes your estimator
- Understanding lead quality with a pricing estimator
- Running ads to your estimator: what actually works
- PPC best practices for paid ads
Waiting on your web person? Don't. Request a free Agency Pack and we'll build the install instructions for them, then start using your link today while you wait. Accounts that sit idle waiting for a website change are the ones that never get going.
Stuck on something that isn't here? Email [email protected] with what you were trying to do and a link to your estimator.