Stop losing customers who don’t understand your roofing pricing.
Build online pricing estimators that educate buyers and gain 3-5X more leads.
2,500+ home service providers trust Priceguide.
✓ No credit card required
How it Works | Demo | ROI | Pricing | FAQs
Why Roofers Are Switching to Priceguide’s Online Pricing Estimators
Homeowners don’t want to wait days for a callback just to learn if a new roof is even in budget.
They want answers now.
With a Priceguide roofing estimator, visitors can:
-
Select their roof type
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Choose project size
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See real price ranges instantly
That means when they contact you, they’re already informed, qualified, and serious.
As Featured On — Marcus Sheridan x Priceguide
When Marcus Sheridan, author of ‘They Ask, You Answer’, talks about pricing transparency, people listen.
Here are some of his favourite podcast moments and interviews where he shares why Priceguide is helping service businesses win trust, faster.
Real Results From Roofing Companies
Roofers using Priceguide are seeing more qualified leads and better conversations from day one.
What a Roofing Pricing Estimator Does
A roofing pricing estimator is a short, guided experience on your website that helps homeowners:
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Understand typical roofing costs
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See how different choices affect price
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Decide if your services fit their budget
For roofers, it means:
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Fewer wasted site visits
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Better first conversations
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Higher close rates
Built Specifically for Roofing Services
Priceguide estimators are designed around how roofing projects are actually priced.
You can include options for:
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• Asphalt shingle roofing
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• Metal roofing
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• Flat roofs
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• Repairs vs full replacement
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• Roof size ranges
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• Steepness and access
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• Material quality levels
Everything is flexible and easy to update.
Google Now Filters Out Contractors Without Online Pricing
Search “roofer near me” or “roofer near me” in the US and you’ll see a new button: “Online estimates”
Click it, and Google only shows businesses with transparent pricing. Everyone else disappears.
Then, if we scroll down underneath the sponsored results, look what’s on the very top of the organic results:
Yup – the first site mentions having a ‘free roof estimate request’.
This is live now in the US and expanding globally.
If you don’t have pricing on your website, you’re invisible to these buyers, and your competitors are getting your leads.
Perfect for Facebook and Google Traffic
When roofing ads send traffic to a website without pricing, most visitors leave.
Priceguide changes that.
Instead of bouncing, visitors engage with your estimator. They stay longer. They understand your pricing approach. And they convert at a much higher rate.
How It Works
From Your Website to Working Estimator in 2 Minutes
No Developers. No $10K+ Agency Fees. Just Paste Your URL.
Most companies pay $5K-$30K for custom calculator development. With Priceguide, our AI builds your estimator based on your website.
You’re live in 2 minutes, get a 14-day free trial before you buy, and then plans start from only $19/month.
Input Your Website URL
Add your URL and our AI will learn all about your roofing company. Then simply confirm if all the details are correct.
Preview Your Estimator
Your first draft will be ready to review in under 2 minutes. Give it a spin and see how it would work for your customers.
Make any Edits
AI generates questions and pricing based on industry standards in your area. You can adjust pricing to match your rates and fine-tune questions to fit your services.
Go Live!
Add your estimator to your website using our simple embed code. Let the leads roll in!
Part 2 of 2 – Live
And Just Like That, You’re Ready to Go.
Prospects Engage with Your Estimator
Customers use your estimator, selecting services and answering questions to get their personalized price estimate.
Instant Lead Notifications
Once they submit their contact details to view the results, you receive an email instantly, keeping you informed about each potential customer.
Immediate Results and Actions for Prospects
Prospects see their pricing estimates right away, alongside a clear call to action, encouraging them to connect with you directly for the next steps.
Pricing
Everything you need to make your pricing clear and your lead pipeline full.
Choose the plan that matches your goals—whether you’re just getting started or ready to scale.
All prices are in $USD.
LITE
$
Per month
1 Estimator
Up to 200 Completions/Responses Per Month
AI Generation
Lead Collection
Zapier Zap for all CRMs
Custom Branding
Embed on Any Website
Add Videos in Estimator
Master Questions & Answers
Most Popular
ADVANCED
$
Per month
Everything in LITE, plus...
3 Estimators
Up to 1000 Completions/Responses Per Month
Conditional Logic
Basic Estimator Analytics
PRO
$
Per month
Everything in ADVANCED, plus...
10 Estimators
Up to 5000 Completions/Responses Per Month
Conditional Logic
Pro Estimator Analytics with AI Analysis
Send Emails From Your Email Address (And Your Company Name)
ENTERPRISE
from
$
Per month
Advanced feature options including...
Enterprise management portal
Zip locator redirection
Enterprise advanced analytics and insights
Benchmarking Insights
Custom Development Options
Demo Examples
Below are some examples of Priceguide in action.
Quick Setup
Get set up in minutes,
not weeks.
Save Time
Automate the pre-quote process.
Increase Leads
Turn curious visitors into
hot leads.
Build Trust
Be as open with your pricing
as you are with your services.
What is your estimated ROI?
Cara Mackay, CEO, Gillies & Mackay
£300,000 in sales generated in two months
Pricing
Everything you need to make your pricing clear and your lead pipeline full.
Choose the plan that matches your goals—whether you’re just getting started or ready to scale.
All prices are in $USD.
LITE
$
Per month
1 Estimator
Up to 200 Completions/Responses Per Month
AI Generation
Lead Collection
Zapier Zap for all CRMs
Custom Branding
Embed on Any Website
Add Videos in Estimator
Master Questions & Answers
Most Popular
ADVANCED
$
Per month
Everything in LITE, plus...
3 Estimators
Up to 1000 Completions/Responses Per Month
Basic Estimator Analytics
PRO
$
Per month
Everything in ADVANCED, plus...
10 Estimators
Up to 5000 Completions/Responses Per Month
Conditional Logic
Pro Estimator Analytics with AI Analysis
ENTERPRISE
from
$
Per month
Everything in PRO, plus...
30+ Estimators
10,000+ Completions/Responses Per Month
Team Benchmarking
Custom Development (Price On Application)
Got Questions? We’ve Got Answers.
Thinking about adding a pricing estimator to your service business? You’re not alone and we get a lot of the same questions from business owners just like you. Below, we’ve answered the most common ones to help you feel confident about using priceguide.
What's the difference between Priceguide and Roofle?
Glad you asked! A lot, actually. In short, Roofle is great for an exact quote further down the line. Priceguide is great for gaining more leads from your website and ads. We wrote a whole article about it here.
Will showing prices scare people away?
Nope! In fact, the opposite is true. People don’t fear high prices—they fear surprises. When you show price ranges upfront, you build trust and attract more serious buyers who already understand your value.
Do I have to list exact prices?
Not at all. You can show price ranges, use adjustments for premium options, and even include “Learn More” sections to explain your pricing. It’s all about setting expectations, not locking people into a quote.
Can I collect leads with the estimator?
Yes! Before showing the price, you can ask for a name, email, or phone number. This way, you get warm leads who are already interested and educated about your pricing.
Does Priceguide integrate with my CRM or email marketing?
Absolutely. We work with tools like HubSpot, Jobber, Zapier, and more—so your leads can flow straight into your system without any extra admin.
What if my pricing is complex or custom?
That’s what we’re built for. You can create multiple questions with images, logic, upsells, and more. And if you ever need help setting it up, we’ve got onboarding support too.
Can I embed it on any website?
Yes! Whether you’re on WordPress, Wix, Squarespace, or anything else—you can copy/paste a simple code and have your estimator live in minutes.
What makes Priceguide different from a typical contact form or quote request?
Instead of waiting for someone to call you back, visitors get instant answers. It’s like having a salesperson on your site 24/7—qualifying leads, explaining options, and building trust automatically.
Still Unsure? Watch This!
“The biggest mistake in sales is making your customers work for pricing.”
Start your free 14-day trial.
No credit card. No developers. No risk. Just more leads.
Or keep saying “call for a quote” and watch Google send customers to the other roofers who gave them answers.