Stop losing leads to your competitors.
3–6× more leads from the traffic your locations already have. Put an instant price range on every site you run, and win the AI answers that increasingly decide who gets recommended at all. One business or a network of hundreds.
Franchise network? We build your brand a working demo in 48 hours, free.
And it is accelerating. Google now filters local results by whether a business offers online estimates, and AI answers cite the sources that publish real numbers. Within 18–24 months a published range stops being an edge and starts being the price of entry.
Homeowners want a rough price before they talk to anyone.
of buyers don’t want to talk to a salesperson until they know, roughly, what the job will cost.
is how long a homeowner hunts for a price before they give up and go somewhere else.
Same homeowner. Same job. Two very different endings.
Nobody wants an exact quote up front. They want to know, roughly, if this is a $2,000 job or a $20,000 one, before they talk to anyone.
A homeowner decides it’s time.
Not an exact number. A rough one.
They look for ten seconds. Then they stop.
Next site, next site, then they quit. You never knew they were there.
Same homeowner. Same job.
Same question. Different answer.
Not a quote. Not binding. Just enough to feel safe.
A named lead with the project details attached.
It’s not about the quality of your work. It’s whether they could find out, roughly, what it costs.
One estimator. Three places it has to win.
A published price is the only asset that works on the homeowner, on local search, and on the AI that now answers for them. Everything else on your location pages works on one at best.
The homeowner
They get the number they came for instead of a contact form. You get a named lead with the project details already attached.
Local Google search
Google now filters local results by whether a business offers online estimates. A business without one is not ranked lower, it is left out of the list entirely.
The AI answer
70% of searches end without a click. The source with real numbers is the one the answer cites, and publishing prices is how you become it.
See how this works in real life.
One Footprints Floors location. Denver, October 2026. Watch what happens in a row.
- 1
Google now asks whether you give online estimates.
The filter sits right beside “Open now” and “Top rated”. A business without an estimator is not ranked lower. It is left out of the list entirely.
- 2
Google’s AI Overview answers with them, and points at the estimator.
The AI tells the homeowner they can get an instant online estimate, and names Footprints Floors Denver as where to get it.
- 3
Their estimator page takes the second organic result.
Above the national directories, with the range printed right there in the description: hardwood installation typically runs $340 to $10,600.
None of this was paid for. It happened because one page publishes a range.
An instant price range, on every site you run.
Not a calculator you bolt on and forget. A page a homeowner can finish in two minutes, built from your real costs, that hands you a lead who already knows roughly what the job costs.
- Your pricing, your margins, bracketed as a range so nothing is a binding quote
- Works on one website or across hundreds of locations, each with its own pricing
- Every answer and contact detail into your inbox and your CRM in seconds
See which locations are winning. And which are quietly losing demand.
Every estimate a homeowner completes anywhere in your network rolls up into one dashboard. Not just totals. Location by location.
- Every location, side by side. Estimates started, estimates finished and leads produced, per owner, so a quiet location stops being invisible.
- What your homeowners actually want. Which services they ask about, what size of job, and which areas they come from, across the whole network.
- When it happens. Over half of all estimates are completed outside business hours. You can see which locations are following those leads up, and which are not.
- Bookings and revenue, tied back. Where a location connects its CRM, the dashboard follows a Priceguide lead through to the booked job and the revenue it produced.
Figures come from what is actually tracked, so they will not match a CRM to the last lead. We would rather give you a number you can trust than a flattering one.
Illustration of the franchisor dashboard.
Marcus Sheridan on why publishing prices wins.
From the FDLC stage to 14 industry podcasts. When the author of They Ask, You Answer talks about pricing transparency, people listen.
Franchise network or single business?
Pick the one that sounds like you. Neither of them starts with a sales call.
Not sure yet? Read why publishing a price range wins, or try a working estimator for your trade.