Pricing.
Two paths, because a franchise network and a single-location business do not buy the same thing. Pick yours.
Franchise pricing.
One rate per location per month, set by your total network size — not by how many locations are live yet.
Built for you, market by market
We build the pricing logic from your own cost data, then clone it to every location. Your franchisees configure nothing and learn no new tool.
Every lead to the right owner
ZIP-level routing sends each estimate to the franchisee who owns that territory, and straight into the CRM they already use.
HQ sees the whole network
One dashboard: estimates, lead volume and pipeline value by location, by market and by month. No chasing franchisees for numbers.
Your franchisees opt in at a live session hosted by you. Whoever raises their hand starts a 60 day pilot, paying the standard monthly rate from month one. At day 60 it extends to the whole network at your network’s rate, unless you tell us otherwise.
Corporate, never a franchisee. Across the 104 franchise disclosure documents we have analyzed, almost every system already charges franchisees a technology fee. This is usually an allocation decision inside money you already collect, not a new line item for your owners.
Locations publishing prices typically see 3–6× more leads from the traffic they already pay for, because the homeowner who wants a number gets one instead of leaving for a competitor. We charge per location rather than per lead, so one extra job a month covers the subscription several times over and the rest of the upside stays with the owner who earned it.
Already running a pilot with us? Your rollout pricing is in your brand pack. Talk to us if you need another copy.
Three plans. Start free, no card.
Build your own estimator in about twenty minutes, or send us your price list and we will set the first one up for you at no charge. Every plan starts with a 14-day free trial.
Lite
One estimator, everything you need to start taking priced leads.
- 1 estimator
- Up to 200 completed estimates a month
- AI question generation
- Lead collection and email alerts
- Zapier connection to any CRM
- Your branding and colors
- Embed on any website
- Videos inside the estimator
Advanced
For a business running more than one service line or location.
- Everything in Lite, plus
- 3 estimators
- Up to 1,000 completed estimates a month
- Conditional logic, so questions adapt
- Estimator analytics
Pro
For heavier volume, several trades, or an agency running client estimators.
- Everything in Advanced, plus
- 10 estimators
- Up to 5,000 completed estimates a month
- Pro analytics with AI analysis
- Send emails from your own address
All prices in USD. Cancel in one click. Need more than 10 estimators or more than 5,000 estimates a month? That is the multi-location path.
The numbers behind Priceguide
Real numbers from real service businesses
Are you a digital agency?
Click here for agency reseller pricing.
Are you a franchise?
Click here for multi-location pricing.
Are you a manufacturer?
Click here for dealer network pricing.
Case Studies
“$409,000 in sales generated in two months”
Cara Mackay, CEO, Gillies & Mackay
“$400K in Quotes, $100K Booked in Just 8 Weeks!”
Conor Whyte, Owner, Whyte Mechanical
Pricing questions
What exactly is a pricing estimator and how does it work?
A pricing estimator is an interactive tool you can add to your website. It helps your visitors get a rough price based on the services they choose—without needing to call or wait for a quote. It’s fast, easy, and works 24/7.
Will showing prices scare people away?
Nope! In fact, the opposite is true. People don’t fear high prices—they fear surprises. When you show price ranges upfront, you build trust and attract more serious buyers who already understand your value.
What types of services can use Priceguide?
Pretty much any service business! From roofers and remodelers to cleaners, painters, landscapers, and pest control. If your customers ask, “How much does it cost?”—then Priceguide can help.
Do I have to list exact prices?
Not at all. You can show price ranges, use adjustments for premium options, and even include “Learn More” sections to explain your pricing. It’s all about setting expectations, not locking people into a quote.
Can I collect leads with the estimator?
Yes! Before showing the price, you can ask for a name, email, or phone number. This way, you get warm leads who are already interested and educated about your pricing.
Does Priceguide integrate with my CRM or email marketing?
Absolutely. We work with tools like HubSpot, Jobber, JobTread, ServiceMinder and GoHighLevel, plus thousands more apps through Zapier. Your leads flow straight into your system without any extra admin.
What if my pricing is complex or custom?
That’s what we’re built for. You can create multiple questions with images, logic, upsells, and more. And if you ever need help setting it up, we’ve got onboarding support too.
How much does Priceguide cost?
We offer a 14-day free trial, and plans start at just $19/month. It’s built to pay for itself fast—many users see 3–6x more leads just by making pricing transparent.
Can I embed it on any website?
Yes! Whether you’re on WordPress, Wix, Squarespace, or anything else—you can copy/paste a simple code and have your estimator live in minutes.
What makes Priceguide different from a typical contact form or quote request?
Instead of waiting for someone to call you back, visitors get instant answers. It’s like having a salesperson on your site 24/7—qualifying leads, explaining options, and building trust automatically.