Franchise location guide
14 ways to promote your estimator when your website is handled for you
Your location page is built for you, so the website is not your job. These are the fourteen places you can put your estimator link yourself, starting today.
Your estimator link works on its own, anywhere you can paste a web address. The highest-value places are your Google Business Profile, your text messages to callers, and your list of past enquiries who never booked. Those three cost nothing, take about twenty minutes in total, and reach people who already want a price from you.
Because your brand handles your website, it is easy to assume the estimator is now taken care of. It is not. A link sitting on a location page that nobody visits does very little. What generates leads is you putting that link where your customers already are.
Before you promote anything: check your prices are yours and not the brand template. Most locations never touch their pricing, which means the numbers customers see are somebody else's. Review your pricing first →
Free and instant
Do these five this week. None of them takes longer than ten minutes.
Your Google Business Profile
The highest-intent free traffic you have. People searching for your service near you and clicking your profile are closer to buying than anyone else you will reach.
What to include: add the estimator link to the Appointment or Quote request field on your profile, then publish a Post about it and repeat every two weeks. Posts expire, so a single one does nothing.
Google postWondering what it costs? Our online estimator gives you a realistic price range in about 90 seconds. No phone call, no waiting for a callback.
[your link]
What good looks like: the link shows as a button on your listing when you search your own business on a phone.Full Google Business Profile guide →
This is the single highest-intent free placement you have.
Text the link during phone calls
Somebody calls asking for a price. You cannot give a proper number over the phone without seeing the job. Send them the link before you hang up, while they still have the phone in their hand.
What to include: keep it to one line. Long texts do not get read, and this one just needs to be tapped.
Text to sendGreat speaking with you. Here is our instant estimator, takes about 90 seconds and gives you a real price range: [your link]
What good looks like: the completed estimate arrives in your inbox before your next job.Your email signature
Set it once and every email you send for the next year carries it, including all the ones to people still deciding.
What to include: one line, under your phone number rather than at the very bottom, and make sure it is a real clickable link.
Signature lineWant a price now? Get an instant estimate: [your link]
What good looks like: you send yourself a test email and the link is blue and clickable on your phone.Facebook and Instagram
Two separate jobs. Set your Facebook Page action button to point at the estimator, and post about it properly.
What to include: lead with the question people actually have, not with the tool. Nobody cares that you have a new estimator. They care that they can find out what something costs without ringing anyone.
Social post"How much does it cost?" is the question we get asked most, and the one everyone dodges.
So now you can just find out. Answer a few questions about your project and see a realistic price range straight away. No sales call first.
[your link]
What good looks like: comments asking real questions about the job, instead of "DM for pricing".Full Facebook and Instagram guide →
Set the Page button as well as posting. The button is permanent, posts are not.
Use it live on the call yourself
Open your own estimator while the customer is describing the job and fill it in as they talk. You get a number you can defend, on the spot.
What to include: read the range back, never a single figure, and say the word "estimate". Then ask whether that works for their budget.
What good looks like: you are giving numbers on first contact instead of promising to call back.
People who already know you
The fastest results in this whole list. These people have already raised their hand.
Everyone who enquired and never booked
Go back six months through your enquiries, your voicemails and your messages. Every one of these people wanted a price and did not get one quickly enough.
What to include: remind them what they asked about, give them the link, and make it easy to say no. Pressure kills this one.
Reactivation email or textHi [name], you got in touch a while back about [project]. You can now see a realistic price range for that work in about 90 seconds, without booking anything or speaking to anyone: [your link]
If the numbers work, reply and we will take it from there. If not, no problem at all.
What good looks like: a handful of estimates back in the first couple of days. This is usually the quickest result a new location gets, because these people already wanted a price from you.Past customers, at the right moment
People who have bought from you once are the easiest sale you will ever make. The trick is timing, not persuasion.
What to include: tie it to a season or a service interval that makes sense. A message with a reason attached gets read. A generic "we're still here" does not.
What good looks like: repeat work that you did not have to chase.Tack it onto your review requests
You are already messaging happy customers to ask for a review. Add one line at the end.
Add to your review requestAnd if you know anyone else weighing up the same job, they can get a price in 90 seconds here: [your link]
What good looks like: the occasional estimate that arrives from someone you have never spoken to, with no ad spend behind it.
Out in the field
QR codes on vans, yard signs and door hangers
You are already paying to print these things. Adding a QR code costs nothing.
What to include: always a line of text under the code saying what it does. A bare QR code gets ignored.
Size it for the distance. A QR code scans from roughly ten times its own width. 1 inch is fine on an invoice or door hanger held in the hand. A code on a van or a yard sign that needs reading from across a driveway wants to be nearer 12 inches. This is the most common reason a printed code never gets scanned.
Text under the codeScan for an instant price
On a vehicle the code needs to be far bigger than people expect.
What good looks like: you can scan it yourself, in daylight, from the distance someone would actually be standing.Send it before every site visit
When you book the visit, send the link. The customer turns up to the appointment already knowing the rough range, so you spend the visit talking about the work rather than watching their reaction to the number.
What to include: frame it as saving them a surprise, not as qualifying them.
Add to your booking confirmationBefore I come out, it is worth running our estimator so you have a rough idea of the range. Takes 90 seconds and saves any surprises: [your link]
What good looks like: fewer visits that end in "we'll think about it", and fewer wasted trips across town.Home shows, fairs and community events
An iPad running your estimator beats a table of brochures. People will queue to find out what something costs.
What to include: the estimator open on the device, a printed QR code so people can run it later at home, and a way to capture the name and email at the end. Charge the iPad.
What good looks like: you leave with completed estimates in your inbox rather than a stack of business cards.
Reaching further
Local Facebook groups and Nextdoor
Community groups are full of people asking "does anyone know roughly what this costs?". That question is the whole reason your estimator exists.
What to include: answer the question genuinely first, then offer the link as a way to get a fuller picture. Dropping a bare link gets you removed and does you more harm than good. Check each group's rules on promotion.
What good looks like: people thanking you in the replies. That is worth more than the click.Referral partners
Realtors, property managers, insurance adjusters, and the trades who work next door to yours. They get asked about costs constantly and have nothing useful to say.
What to include: give them a link, not a business card. A link they can forward is far more useful to them than a number they have to remember to pass on.
Message to a partnerHi [name], when your clients ask what [service] costs, feel free to send them this. It gives them a realistic range in about 90 seconds and saves you fielding the question: [your link]
What good looks like: estimates arriving from people who mention your partner by name.Paid ads, pointed at the estimator
If you are running Google or Facebook ads, try sending the click straight to the estimator rather than to a general page. You are paying for that click either way, and a page that answers the visitor's actual question will usually do better than a homepage.
What to include: check with your brand first, since ad accounts and landing pages are often managed centrally.
What good looks like: a lower cost per lead than the same budget sent to a general page. Run both for a fortnight and compare rather than assuming.
Pick two this week
Do not try to do all fourteen. Nobody does, and trying is the reason people do none.
Pick two. If you want the two with the best odds: put the link on your Google Business Profile, and message everyone who enquired in the last six months and never booked. Between them they take about twenty minutes, and they reach the people most likely to buy from you.
Then come back in a fortnight and pick two more.
Where do I find my estimator link?
It is in your Priceguide dashboard on the estimator card, under Share. If you cannot log in, email support and we will send it to you.
Am I allowed to promote this myself, or does my brand handle it?
Everything on this page is yours to do. Your brand handles your website and usually your central marketing. Your Google Business Profile, your texts, your emails, your van and your local relationships are yours. If you are unsure about paid ads specifically, check with your brand first, since those are often run centrally.
Can I change what my estimator looks like?
Your brand sets the look so every location is consistent. You can review and change your own pricing, which is the part that matters most to you.
What if a customer says the estimate was wrong?
That usually means your pricing needs adjusting rather than that the estimator is broken, and it is worth acting on quickly. Always describe it as an estimate range rather than a quote, so there is room for the real figure to land where it lands.
How many leads should I expect?
It depends entirely on how much you promote it and how busy your area is. The locations that get the most out of it are the ones who put the link in front of people every week, not the ones who set it up once.
Need your link, or want a QR code made for you? Email [email protected] with your location and we will send it over.