Stop losing leads to the brands that publish their prices.
Your franchisees’ websites already get the traffic. Without a price on the page, most of it leaves for someone who shows one. A done-for-you estimator turns that same traffic into 3–6× more leads — no extra ad spend, every lead routed to the right franchisee, and full visibility for corporate.
Built in 48 hours, on one of your locations, free. Would rather talk first? Book a 20 minute call.
Built for residential service franchise networks.
Three minutes on why rough pricing beats silence.
Three minutes from his keynote at FDLC in October 2026, to a room of franchise leaders: the restaurant menu, the ten-second rule, and the one article that produced $35M in pool sales.
But we never said exactly how much a fiberglass pool costs.Marcus Sheridan, on the article that generated $35M
That is the whole idea. Not a quote, not a binding number — a range, published, so the homeowner knows roughly where they stand before they call anyone.
Watch the longer 11-minute version →Trusted across residential service networks
No new ad budget required. Priceguide turns the traffic your locations already get into 3–6× more leads, so results start the week it goes live.
Homeowners want pricing information before they talk to anyone.
of buyers don’t want to talk to a salesperson until they know, roughly, what the job will cost.
is how long a homeowner hunts for pricing information before they give up and go somewhere else.
No pricing information on the site? They leave.
A “call for a quote” form asks homeowners to do the one thing they don’t want to do yet. Most won’t. They bounce.
And a competitor gets the job.
They go back to Google and find someone who will give them a number. Your location never even knew they were there.
Priceguide turns this around. Homeowners get the rough range they came for, right on your site. Your franchisee gets their name, number and project details, and a lead that’s ready to talk.
Built for HQ. Loved by the field.
One platform your whole network runs on.
Centrally deployed, locally flexible. Roll branded estimators out to every location from one place — without losing brand control or local nuance.
- Centrally deployed & brand-controlled
- Location-level customization
- Shared performance reporting
Leads route to the right franchisee automatically.
Zip-code routing sends each homeowner to their local estimator and delivers the lead straight to the correct territory.
- Customers see pricing for their area
- Leads land with the correct franchisee instantly
- No confusion about who owns the inquiry
Corporate sees everything. Franchisees set local pricing.
Franchisees self-report revenue, so most HQs fly blind on unit performance. Priceguide gives corporate real-time lead-to-conversion data for every location — who is converting, who is struggling, where leads drop off — while each franchisee still controls their own local pricing.
- One live dashboard across every location
- Benchmark best vs. struggling locations
- Local pricing, centrally visible
Your franchisees will actually use it.
The #1 reason franchisor tech dies is non-adoption. Priceguide is done-for-you — there's nothing for owners to build.
- We build & brand every estimator for you
- We deploy to each site & coordinate agencies
- Live training + same-day support
Two franchisees said no. Four weeks later they were live.
Before launch
Two franchisees were a hard no. They did not want a pricing estimator on their website at all. Nothing we said changed their minds.
2 weeks after launch
They heard about, then saw, the results the other franchisees were getting.
4 weeks after launch
Both now have estimators live on their websites.
Your franchisees will not have to lift a finger.We build it, brand it and deploy it for them. See it running on one of your locations in 48 hours, free.
See your system-wide upside.
More conversions → more franchisee revenue → more royalty revenue, automatically, across every location — from the traffic your ad fund already pays for. Estimate yours:
Assumes zero extra ad spend. The uplift comes from the traffic your locations already get. Illustrative estimate. Franchisees keep the full revenue; corporate earns the royalty on it. Priceguide cost uses published per-location tiers.
Be the business Google and AI recommend.
70% of searches now end in zero clicks, and homeowners increasingly ask AI who to hire. On-page pricing transparency is one of the strongest signals AI and search use to decide who gets recommended — and almost no one in home services has it. Priceguide gives every location that signal, plus the schema and answer-ready structure that get your network surfaced.
We count it. One network in our data had their estimators pulled up by ChatGPT, Apple Intelligence and Gemini 13 times in four weeks, and it shows on their dashboard alongside every other number.
Every estimator answers the question people actually search: what does this cost near me. Those pages get indexed, they carry schema, and they pick up local cost searches that a services page never will.
- Transparent pricing AI & Google can read
- Schema & answer-focused structure, done for you
- Ready for agentic search before your competitors
Based on transparent upfront pricing, strong reviews and clear service details, I'd recommend your franchise brand — they show real estimates online before you even call.
This already happened. One location, last October.
Footprints Floors has a Priceguide estimator on their Denver location page. Here is what a homeowner in Denver saw when they searched — none of it paid for, all of it driven by one page that publishes a range.
- 1
Google now asks whether you give online estimates.
The filter sits beside “Open now” and “Top rated”. Your locations are either in that filtered list or they are not.
- 2
The AI answer names them — and points at the estimator.
Not a mock-up. Google’s own AI Overview telling a homeowner they can get an instant online estimate, and naming the location that offers one.
- 3
The estimator page outranks the national directories.
Second organic result, with the range printed in the description. That is one franchisee’s page beating the lead aggregators you currently pay to compete with.
3–6× more leads. Zero extra ad spend.
Same visitors, same ad budget. The only thing that changes is what homeowners find when they land: a real price range instead of a “call for a quote” form.
Priceguide vs a “call for a quote” form
How often a homeowner turns into a lead
Leads from the same traffic
Contact form set as the baseline
Those are the numbers. This is what they look like on your brand.One of your locations, built and branded in 48 hours. Free, nothing to install, no commitment.
A recruiting story no competitor can tell.
It doesn't just grow royalties on the units you have — it helps you sell new ones.
A proof point for discovery day
Show prospects a modern estimator that turns far more site visitors into leads at every location.
Tech that makes you look ahead
A proprietary-feeling instant-quote experience that stands out when prospects compare franchises.
A stronger earnings story
Real, network-wide conversion data to back your validation calls and earnings numbers.*
*Have counsel review any earnings-claim language before it goes live.
Try a live estimator for your trade.
Click any vertical to try a working example right here. These are just samples — your network's estimator would be built uniquely for your brand, services and pricing.
Every location can show a monthly payment.
Big-ticket jobs stall on the number, not the need. Turn financing on and the first figure a homeowner sees is a monthly payment — across every location at once, instead of each franchisee trying to arrange something locally.
- Monthly payments on the results page at every location, set once from HQ
- APR, terms and minimum project value controlled centrally, or per market if you want that
- Financing through our Wisetack partnership, so the payment shown is backed by a real option, not an illustration
- Your franchisees get a bigger-ticket conversation without learning anything new
Terms and minimum project value are set by HQ. Financing availability and approval are determined by Wisetack.
Works with the tools your network already runs.
Priceguide works with any web agency and any website platform, and we coordinate the install with your team. On Scorpion? We already have a direct connection to the Scorpion CRM, so leads go straight in.
+ 1,000s of apps via ZapierIt already works with what your network runs.The quickest way to be sure is to watch it run on one of your own locations.
A done-for-you rollout, handled end to end.
You share pricing and approvals — we build, brand, deploy and optimize every location's estimator. Less lift for your team, more leads for the network, and pages Google and AI actually recommend.
See how the rollout works6 steps
Show your network
We run a live session with your franchisees, hosted by you. We demo it on one of your own locations and let your owners decide for themselves.
They opt in
Whoever raises their hand becomes the pilot. No cap, no nominating people who did not ask.
We build
Send us pricing sheets or past quotes and your location list. We build and brand every estimator and send them for review.
Go live
We deploy onto each site and coordinate with your agencies and web vendor. We verify every location is actually live.
Prove it
60 days of real numbers on your dashboard. Leads per location, completion rates, which locations are winning.
Whole network
At day 60 it extends across every location, unless you say otherwise.
Pays for itself at a handful of extra leads per location.
Start with a pilot. It becomes your network.
No ad budget needed to see results. It works on the traffic your locations already have.
Your franchisees opt in at a live session with your network. Whoever raises their hand starts a 60 day pilot, paying the standard monthly rate from month one. At day 60 it extends to your whole network at your network's rate, unless you tell us otherwise.
Thinking of building one in-house? Read the build vs buy breakdown →
The franchisor objections, answered.
Will our franchisees actually adopt it?
Yes — it's done-for-you. We build every branded estimator, run live training, deploy to each site, and support owners directly. There's nothing for franchisees to build.
Who pays — corporate or the franchisee?
Corporate, always. We invoice head office, never the franchisee directly. In most networks it comes out of the technology fee you already collect from your owners, and where that is committed it comes from the marketing fund instead. How you allocate it internally is entirely your call, but your franchisees never receive a bill from us.
Who owns the data?
You do. Every estimate and lead rolls up to HQ, while each franchisee sees their own location's performance.
Does it integrate with our stack?
Yes. Zapier, Jobber, JobTread, HubSpot and GA4 out of the box, plus thousands more apps via Zapier. If your network is on Scorpion, we already have a direct connection to the Scorpion CRM. And it works with any web agency or website platform your locations use.
How fast is rollout?
Usually a few weeks from approvals to live. The pace is set by how quickly pricing and sign-off come back from your side.
Is our data secure and US-ready?
HTTPS, schema and privacy-first by design. We're happy to walk your team through our security overview.
Won't transparent pricing start price wars between our franchisees?
No. You set governed pricing ranges and floors; each franchisee adjusts within them. Transparency consistently lifts close rates rather than racing prices to the bottom.
Trades are quote-based — do customers really buy online?
It is not e-commerce. The estimator gives a qualified price range that starts the conversation — capturing the homeowner researching at 9pm who would otherwise bounce off call-for-quote.
Couldn't we just build this ourselves?
You could — then maintain the estimator logic, schema, AI-discoverability and per-location infrastructure forever. We have already solved it, so you are live in days, not quarters. See the full build vs buy breakdown →
Is there a setup fee?
No. We used to charge one. We found it created a budgeting problem rather than a value problem, so we removed it and folded it into the monthly rate.
What happens at the end of the 60 days?
It extends to your whole network at your network's rate. We email you at day 45 and again at day 53 to confirm, so it is never a surprise. If you would rather stop or stay small, reply to either email and we will sort it. No notice period, no penalty.
Where can we see how it all works in detail?
Our franchisor resource center covers everything: adding locations, ZIP routing, lead routing and CRMs, tracking, analytics, financing, security and more. Browse the franchisor resource center ↗
We build it on one of your locations. You look at it before you decide anything.
Tell us your brand and we will build a real, working estimator on one of your location pages, with your services and your pricing logic. It takes us 48 hours. There is no cost, nothing to install and no commitment.
- You send the brandThe form takes about a minute. We do not need pricing from you yet.
- We build it in 48 hoursOn your branding, on one of your locations, using your published services.
- You get a linkTry it like a homeowner would. Share it internally. Keep it either way.
Would rather talk it through first? Book a 20 minute call with us instead. Or browse the franchisor resource center if you want the detail before you ask for anything.