Priceguide vs vibe coding
You could vibe code an estimator. You can’t vibe code a network.
A weekend with AI gets you one working estimator. It won’t give you our data, our benchmarks, or owners across your network sharing what works.
Run a single business? Start a 14-day free trial.
Then what?
- Build 49 more, each with its own pricing
- Route every lead to the right owner
- Know if it converts as well as it should
- See how each location ranks
- Fix it at 9pm on a Saturday
What you’re actually buying
The estimator is the tip.
AI builds the part you can see. What makes it pay off sits under the waterline.
One estimator, one location.A weekend with AI.
- 49 more locations
- Pricing per location
- ZIP routing to each owner
- 1M+ data points
- Conversion we keep improving
- Benchmarks for every location
- Best practices, shared
- Every owner’s CRM
- Found by Google and AI
- Financing on the results page
- One pricing push from HQ
- Someone on call at 9pm
The mint lines are the ones nobody can build, at any budget.
01 · The rollout
The first estimator is easy. The other 49 aren’t.
Each location needs its own pricing, its own territory and its own CRM. We build, brand and deploy every one, and coordinate with your agencies.
Your network live in weeks. HQ changes pricing once, not 50 times.
Built with AI
1 of 50 locations live
Priceguide
All 50 live, branded and routed
02 · Big data, working for you
Nobody has our data. We use it to keep lifting your conversion.
We have the largest data set on pricing estimators in home services. We use it to tune the questions, their order and the ranges homeowners see, then ship every improvement to all your locations at once. A DIY build starts at zero.
The largest pricing estimator data set in home services
03 · Benchmarks
Every location sees where it ranks.
We benchmark each location against its own brand and the wider Priceguide network, then show what the top 25% do differently. Build it yourself and there’s nothing to compare against.
- AdsMore homeowners reaching the estimator.
- Call center or AI agentEvery lead called back in minutes.
- Lead nurtureWinning the homeowners not ready yet.
- FinancingBig jobs shown as a monthly payment.
| You | Top 25% | |
|---|---|---|
| Leads this month | 18 | 34 |
| Estimates finished | 61% | 72% |
| Average estimate | $7,100 | $7,400 |
| The four levers | ||
| Ads running | Not yet | Yes |
| Call center or AI agent | Yes | Yes |
| Lead nurture | Not yet | Yes |
| Financing on | Yes | Yes |
04 · Best practice, shared
Every location learns from the best one.
We take what’s working at your top locations, and at other brands, and get it to every owner. You don’t have to rely on one curious owner going looking.
Your top locations
And what’s working across other brands on Priceguide.
What every owner gets
- A monthly update with a short video from Marcus
- A quarterly live session on what’s working now
- Their benchmarks and next steps
- Google, AI and ads best practice for estimators
4 wksTwo Bumble Bee Blinds franchisees said no outright. Once they saw what the other locations were getting, both went live within four weeks of launch.
Where the leads come from
One estimator. Three kinds of leads.
We tune for all three and share what’s working on each.
Human leads
People on your site
3–6× more of them become leads.
Google leads
Local search
One Denver estimator page ranks second, above the national directories.
AI leads
AI assistants
One network was surfaced by AI assistants 13 times in four weeks.
Build it or buy it
Fifty locations, side by side.
Swipe to compare →
| PriceguideDone for you. Live this week. | Build it with AIOne estimator. The hard part is the other 49. | Build it with a dev teamA real product, on a real timeline. | |
|---|---|---|---|
| Build | |||
| First estimator live | 48 hours | A weekend | 4 to 6 months |
| Whole network live | Weeks | Months of your evenings | 6 to 12 months |
| Pricing per location | From each location’s costs | You build the admin | Only if you scope it |
| Leads routed by ZIP | Every territory mapped | You build the map | Only if you scope it |
| Into each owner’s CRM | Any CRM, plus Zapier | One at a time, by hand | Only if you scope it |
| Convert | |||
| Data on day one | 1M+ data points built in | None | None |
| Conversion over time | We keep improving it | Only if you test it | Only if you scope it |
| Found by Google and AI | Built in | Whatever you generate | Only if you scope it |
| Monthly payments shown | Wisetack, built in | Your own lender deal | Your own lender deal |
| Network | |||
| Franchisor dashboard | By location, market and month | A second product to build | Only if you scope it |
| Where each location ranks | Against your brand and the network | Nothing to compare to | Nothing to compare to |
| Best practice for owners | Monthly update and quarterly live session | Up to you | Up to you |
| Run | |||
| Year one, 50 locations | $27,000$45 per location / mo | Under $3,000 in toolsplus your hours | $150k to $300kto build |
| Every year after | The same $27,000 | Yours to maintain | $40k to $80k a year |
| When it breaks | We fix it | You fix it | Retainer, or you fix it |
Dev-team figures assume about 2,000 hours at $75 to $150 an hour. Your agency’s number will differ. The order of magnitude is the point.
The honest part
We multiply your traffic. We don’t create it.
Against the 2.6% median home improvement landing page (Unbounce). No extra ad spend.
That’s why ads are one of the four levers we track.
Questions.
Couldn’t we just ask ChatGPT or Claude to build this?
For one location, yes. The hard part is the other 49, keeping prices right, and knowing whether it’s working. That’s what we do.
We have a dev team or agency. Why not them?
They can build it, in 4 to 12 months for $150k to $300k. It still starts with no data and nothing to benchmark against. We work alongside your agency and handle the install on every site.
What do the benchmarks show?
Each location’s leads, completion rate and average estimate against its brand and the Priceguide network, plus whether it has the four levers in place: ads, a call center or AI agent, lead nurture and financing.
Who owns the data?
You do. HQ sees every location. Each franchisee sees their own.
I run one business, not a franchise. Does this apply?
Most of it. You can build your estimator in about 20 minutes and we’ll set your pricing up free. Start a 14-day free trial.
Already on Priceguide
Technology isn’t the moat. The network is.
We’ll build a working estimator on one of your locations in 48 hours. Free, nothing to install.