Pricing Estimator FAQs
Online pricing, estimates, and Priceguide questions answered
Getting Started
You can be up and running in minutes, not weeks. The platform walks you through selecting your industry, target market, and services. AI generates starter questions and pricing, and you simply adjust to match your rates. If you prefer hands off setup, the Done For You service delivers a complete first draft within 3 business days.
Not at all. Most businesses start with rough ranges, and that’s perfectly fine. You don’t need exact numbers; you need realistic brackets that feel confident and transparent without locking you in. Priceguide’s AI helps by suggesting industry standard pricing and questions, giving you a starting point you can refine as you learn what works.
No coding skills required. Priceguide provides a simple embed code that works with virtually any website platform including WordPress, Webflow, Squarespace, Wix, and HubSpot. You copy and paste it into an HTML block, and you’re done. If you’d prefer not to touch any code at all, the team offers free embedding assistance to get your estimator live for you.
Priceguide works for any service-based business where pricing varies based on project scope, size, or options. Our customers include contractors, home service providers, landscapers, pool builders, HVAC companies, roofers, painters, remodelers, custom cabinet makers, flooring installers, and dozens more. If your customers ask “how much does this cost?” before they buy, Priceguide is built for you.
Yes. The Done For You setup service builds your complete estimator including questions, pricing, conditional logic, images, and results page copy. You share some basic information about your services and pricing, and within 3 business days you’ll have a professional first draft ready for review. Unlimited revisions are included, plus help with embedding and CRM connection.
Pricing & Plans
Yes. Priceguide offers a 14-day free trial so you can build your estimator, see how it works, and test the experience before committing. You get full access to create your estimator, preview everything and start generating leads. No credit card required to start.
Priceguide pricing is based on your plan tier, not the number of leads you generate or team members who access it. Plans start from $19 per month and scale based on features like the number of estimators you can create, conditional logic access, and whether you need agency level capabilities.
A contact form just collects information. Priceguide delivers value first by giving visitors an instant price estimate. This builds trust, educates buyers, and filters leads before they ever reach you. You learn exactly what services they want, what options they prefer, and their budget expectations. Plus, the pricing data is structured for Google and AI to understand, helping your SEO.
How It Works
A price range is almost always the better choice. It’s transparent, flexible, and reflects the reality that most services have variables affecting cost. Ranges reduce sticker shock, manage customer expectations, and protect your profit margins. They also encourage conversation rather than shutting it down with an exact number that might feel too high or too low to be credible.
Here’s the thing: every job is different, but that doesn’t mean you can’t give helpful guidance. Use price ranges and conditional logic to reflect reality. Priceguide lets you show a minimum and maximum based on the factors that actually drive your costs up or down. When you explain what influences pricing, you educate buyers and build trust instead of frustrating them with “call for quote.”
Yes. Conditional Logic (available in our Pro plan) lets you show or hide specific questions based on how someone answered earlier questions. If they say they don’t want a pool, they won’t see pool heating options. If they choose a small kitchen, they skip the pantry expansion questions. This keeps your estimator short, relevant, and friction free for every visitor.
Yes. You can create separate estimators for each service line, allowing customers to get targeted pricing for exactly what they need. A remodeling company might have one estimator for kitchens, another for bathrooms, and a third for basement finishing. Each estimator lives on its own page with its own questions, pricing logic, and results.
Updating your pricing takes seconds. You have full access to your Priceguide dashboard where you can adjust prices, edit questions, or add new services anytime. There’s no waiting on developers or submitting support tickets.
Customization & Integration
Yes. Priceguide includes full design customization so your estimator feels native to your website. You can adjust background colors, font colors and button colors to align perfectly with your brand. The result is a sleek, professional tool that looks like it was built specifically for your business.
Absolutely. Without a CRM, Priceguide sends new lead notifications directly to your email inbox the moment someone completes your estimator. You’ll receive their contact details, selected services, and pricing preferences instantly. You can connect a CRM later whenever you’re ready using the Zapier integration.
Yes. You can embed YouTube or Vimeo videos directly into your estimator questions and on the results page. Add a 30-second intro video of yourself to build trust while customers answer questions, or include explanation videos for specific options. Videos play right inside the estimator without redirecting visitors elsewhere.
Lead Generation & Results
Put your estimator everywhere potential customers might look for pricing. Add it to your homepage above the fold with a clear CTA like “Get Instant Pricing.” Include it in your main navigation menu. Link from every service page. Add it to your footer. The more visible and accessible your estimator, the more leads you’ll generate from the same website traffic.
Absolutely. Your estimator link works perfectly as a destination for paid advertising. Drive Facebook, Instagram, or Google ad traffic directly to your estimator or a landing page featuring it. The instant value of getting a price estimate converts curious clickers into qualified leads far better than a generic contact form or landing page.
Yes and no. You’ll get more total leads because transparency attracts buyers, but those leads come pre-qualified. They’ve already seen your price range and still want to talk, which means they’re not going to faint at your numbers. Add questions about timeline and readiness to further filter who’s ready now versus who’s just researching.
Yes. Your dashboard shows detailed information for every lead including their contact details, selected services, answers to every question, and the price range they received. When you follow up, you already know exactly what they want, their preferences, and their budget expectations. No more going in blind.
Speed and value are your friends. Call promptly to show you’re attentive, then send a personalized email thanking them for their interest and summarizing their estimate. Offer to clarify or answer questions rather than pushing for a sale. Use the opportunity to educate them about what drives costs. Keep the conversation going with helpful content, not pressure.
On This Page:
Have More Questions?
We’d love to hear from you.
