Winning with Online Pricing Transparency

In an AI-First World

By Marcus Sheridan
Author of They Ask, You Answer & Endless Customers. Co-founder of Priceguide.

AI is rewriting how homeowners find and choose contractors. The ones who share pricing win trust, win recommendations, and win the job. This free book shows you exactly how.

DOWNLOAD FREE

$35M+

Generated from one pricing article

3–5×

Lead increase with estimators

60%+

Google searches end without a click

75%

Of buyers want a seller-free experience

What's Inside the Book

Five chapters packed with real data, case studies, and a 90-day action plan to transform how you win work.

The 3 Forces Reshaping Pricing

Why the trust crisis, AI-powered search, and shifting buyer expectations are converging right now to make pricing transparency the price of entry.

How AI Is Picking Winners

Google and ChatGPT are actively rewarding transparent contractors with visibility. Learn exactly what AI looks for and how to show up in recommendations.

The Objections That Don't Hold Up

Every excuse you’ve told yourself about why you can’t share pricing online, systematically dismantled with data and real-world evidence.

The 13-Element Pricing Page

The exact framework for building comprehensive pricing content that ranks in search engines and converts visitors into qualified leads.

Real Contractor Case Studies

From $138K in sales from 77 visitors, to a $5M pipeline from a single estimator. See the actual numbers behind the movement.

Your 90-Day Action Plan

A practical, step-by-step roadmap to implement pricing transparency in your business, from day one through full integration.

Leads are only as qualified — or as confused — as the messaging that brought them to you.

Marcus Sheridan · Author, Speaker & Co-Founder of Priceguide

Download Your Free Copy.

This isn’t theory. It’s a proven playbook from a contractor who published one pricing article that generated over $35 million in sales, and who’s since helped thousands of home service businesses do the same.

✔ Works for every trade
✔ Includes the “Perfect Pricing Page” framework
✔ Real ROI data from contractors
✔ And much more!