Franchise location guide
Posting your estimator on Facebook and Instagram
Two jobs: set your Page button once so it works forever, and post in a way that does not read like an advert.
Set your Facebook Page action button to your estimator link, which is permanent and takes two minutes. Then post about it every few weeks, leading with the question customers actually have rather than with the tool. Cost posts perform best because that is what people are wondering.
1. The Page button, done once
Your Facebook Page has an action button at the top. Most locations leave it on "Send message" or a generic contact form.
Set it to your estimator link instead. It sits there permanently, it is the most prominent thing on your profile after your name, and unlike a post it never expires.
2. Posting, without sounding like an advert
The mistake is leading with the tool. Nobody cares that you have a new estimator. They care that they can find out what something costs without ringing anyone and being sold to.
Three things make the second one work: it names the frustration, it says what happens, and it removes the thing people are afraid of, which is being called.
Five posts you can rotate
| Angle | Roughly |
|---|---|
| The price question | Everyone asks what it costs. Here is where to find out. |
| A real job | Photo of work you did, what it involved, roughly what that kind of job runs. Then the link. |
| Seasonal | Something happening now that makes people think about the work. |
| Myth or misconception | Something customers commonly get wrong about cost in your trade. |
| Behind the scenes | What actually drives the price up or down. People find this genuinely interesting. |
One every two or three weeks is plenty. Consistency beats volume, and five good posts spread over three months beats twenty in a fortnight.
3. Local groups, carefully
Community groups and Nextdoor are full of people asking "does anyone know roughly what this costs?". That question is the entire reason your estimator exists.
Answer it genuinely first, in the comment, with an actual number. Then offer the link for a fuller picture. Dropping a bare link gets you removed and does more harm than good, and most groups have rules about promotion worth reading first.
Check with your brand first
Your own local pages are usually yours to run, but brands differ on what you can post and how the brand is presented. Ten minutes with your guidelines beats being asked to take something down. If your brand runs paid social centrally, ask before boosting anything.
Should I boost these posts?
Check with your brand first, since ad accounts are often managed centrally. If you can, boosting a cost post to your local area is usually the best-performing thing you can put money behind.
Instagram does not allow links in posts
Put the estimator link in your bio and refer to it in the caption. Stories with a link sticker also work.
What if nobody engages?
Normal at first. The Page button matters more than any individual post, because it is always there.
Can I use the same post as another location?
Better not to. Your photos and your local jobs are what make yours worth reading.
Need your estimator link? Email [email protected] with your location code.