Case Study: How Pressure Point Roofing Generated $138,727 From Just 77 Estimator Users
Pressure Point Roofing added an online pricing estimator to their website.
In less than 5 months, it helped generate:
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• $138,727 in closed sales
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• From just 77 estimator users
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• Leading to 33 booked appointments
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• And 11 closed deals
No guesswork. No tire-kickers. Just better-qualified homeowners and clearer expectations.
About Pressure Point Roofing
Pressure Point Roofing has been serving homeowners since 1989. With a strong local reputation and a focus on quality workmanship, they’re not trying to be the cheapest option — they’re focused on being the right option.
That mindset mattered when it came to showing pricing online.
The Problem: “If We Show Prices, Will People Stop Calling?”
Like many established roofing companies, Pressure Point Roofing hesitated to put pricing on their website.
The fear was simple:
“If someone sees a price, they won’t call us.”
They were also concerned about attracting price-shoppers — homeowners who just wanted the lowest number, not the best solution.
So for years, pricing stayed offline.
The Decision: Be the Disruptor
Eventually, they flipped the thinking.
Instead of asking “What if this scares people away?” they asked:
“What if this helps the right people move forward faster?”
No other roofing company in their area was doing this. So they decided to lead, not follow.
They launched an online pricing estimator powered by Priceguide and let homeowners explore pricing before picking up the phone.
The Results
Here’s what happened next:
Estimator Usage
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• 77 homeowners used the estimator
Appointments
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• 33 booked appointments
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• Nearly 43% of estimator users took the next step
Sales
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• 11 closed deals
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• Over $138,727 in revenue
That’s not theory. That’s real revenue tied directly to estimator usage.
Why It Worked So Well
1. Better Expectations Before the Visit
The estimator gave homeowners a realistic price range upfront. That meant:
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• Fewer surprises
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• Better conversations
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• More trust from the start
Pressure Point Roofing doesn’t compete on price — and the estimator helped reinforce that.
2. Higher-Quality Leads
Not every lead is a good lead.
The estimator quietly filtered out people who weren’t a fit and attracted homeowners who valued quality and service.
As Larry put it:
“We don’t want everybody. We want the right customers.”
3. More Confident Sales Appointments
Because homeowners had already seen pricing and options:
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• Sales reps knew who they were walking in to meet
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• Conversations were more focused
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• Close rates improved
The Bottom Line
When you look at:
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• 77 users
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• 33 appointments
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• 11 sales
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• $138,727 in revenue
It’s hard to argue with the outcome.
This wasn’t about showing an exact price.
It was about setting expectations, qualifying leads, and building trust before the first call.
Or as Larry summed it up:
“It speaks for itself. That’s a win.”
Thinking About an Estimator for Your Roofing Business?
If you’re worried that showing pricing will scare people away, Pressure Point Roofing proves the opposite can be true.
The right pricing experience doesn’t reduce leads.
It improves them.
The only real risk? Doing nothing and letting your best prospects choose a competitor who’s more transparent.
See how their estimator works by visiting website.
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