Promotional Ideas

Here’s the reality: building and embedding your client’s estimator is only half the job. If nobody knows it exists, it won’t generate a single lead.

As their agency, your role is to make sure the estimator gets the spotlight it deserves. The more people who see it, the more leads your client wins. Simple as that.

Here are proven ways you can help promote it:

1. Make It a Menu Item

Add a “Get My Price” or “Pricing Calculator” button to the client’s main navigation bar. Put it on the far right so it stands out. Every site visitor should see it without hunting.

2. Put It in the Header and Footer

Think repetition.

• Add a call-to-action button in the header so it’s visible across every page.

• Drop a link in the footer too, so even scrollers can’t miss it.

3. Promote It on Service Pages

On every service page, give people a next step.

• Example: “Interested in [Service]? See your price instantly.”

• Link the button to the estimator.

4. Use Blog CTAs

Blogs often get the most organic traffic. Don’t waste it.

• Add inline CTAs like “Curious about cost? Use our pricing calculator.”

• Place buttons mid-article and at the end.

5. Add It to Email Campaigns

Clients are already sending emails to their list — so why not drive them to the estimator?

• Add a button: “Find out your price in minutes.”

• Include it in newsletters and follow-up sequences

6. Share It on Social Media

Make it content!

• Post a link on Facebook, Instagram, LinkedIn, etc.

• Use copy like: “Wondering what it costs? Try our instant pricing tool.”

• Pin the post so it stays visible.

7. Leverage Paid Ads

If your client is running Google or Meta Ads, direct some clicks to the estimator page.

• It works especially well for bottom-of-funnel ads targeting people who are ready to buy.

8. Use QR Codes Offline

If your client does trade shows, events, or print marketing, add a QR code that links to the estimator. Prospects scan it, get a price, and boom — they’re in the funnel.

9. Create “Price My Project” Campaigns

Run a special promotion around the estimator itself.

• Example: “This month only — see your price instantly with our new calculator.”

• Use this angle in ads, emails, and social posts.

Agency Pro Tips

Clarity wins: Always use direct language. No “Learn More.” Say “Get My Price.”

Consistency matters: Use the same CTA wording everywhere so buyers don’t get confused.

Show value: Remind clients to tell their audience what they get — instant clarity, no waiting for quotes, no pushy sales calls.

Measure results: Track clicks and conversions so you can prove to clients that promotion = leads.

At the end of the day, the estimator isn’t just a tool — it’s a magnet. The more you promote it, the more it pulls in qualified buyers. As the agency, you’re the one making sure that magnet gets the power it deserves.