Follow Up With Leads
When to call and when to nurture.
Immediate Follow-Up
(🔥 Hot Leads 🔥)
Not all leads are equal — when someone shows real buying intent, you need to move fast. A quick call or personalized video can be the difference between winning the job and losing them to a competitor.
1. Phone number + “ASAP” timeline → Call right now (🔥 priority red hot 🔥).
2. Phone number but less urgent timeline → Call within the same day, reference their answers to the estimator.
3. No phone number but urgent timeline → Send a quick 60-sec personalized video (Loom/Bonjoro style) introducing yourself, mentioning their project type, and inviting them to book a call.
Nurture Sequence Ideas
For everyone else, the goal is to build trust over time. By sharing proof, education, and human connection, you stay top of mind and remove any doubts until they’re ready to move forward.
2. Overcome Common Objections
• Short email: “Worried about competitors seeing your pricing? Here’s why it’s only ranges, never exact quotes.”
• FAQ style email: answer “Do I need to be ready right away?” or “What if my project is smaller/larger than average?”
• Transparent explanation: “What impacts cost the most in projects like yours.”
3. Build Authority
• Educational tip: “Top 3 mistakes to avoid when choosing [service].”
• Checklist download: “10 things to check before hiring a contractor.”
• Short explainer video: “Why projects like yours can vary so much in cost (and how we keep surprises out of the process).”
4. Keep It Human
• Behind-the-scenes intro email: “Meet the team who’ll be working with you.”
• Storytelling: “Here’s why we started helping homeowners with [service].”
• Light humor/relatable email: “The real reason people procrastinate on [service] (and how to fix it).”
5. Move Toward Conversion
• Invite to book a call/consultation (with calendar link).
• “Would you like a free site visit?” or “Want me to check availability for your project?”
• Limited-time promo or bonus (if it suits the client’s model).
1. Show Social Proof & Results
• Share project photos from nearby jobs (local context = more trust).
• Showcase before/after transformations.
• Send review snippets or “5-star Google Review highlight reels.”
• Case study spotlight: “Here’s how one family got exactly what you’re looking for…”