CCPA / CPRA Compliance Statement

Priceguide Ltd Effective date: 26 April 2026 Last updated: 26 April 2026 Version: 1.1

About this statement

This statement describes how Priceguide Ltd (“Priceguide“, “we“, “us“, “our“) complies with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively the “CCPA“), and supporting regulations issued by the California Privacy Protection Agency.

This statement is a summary of how the CCPA applies to Priceguide. Authoritative detail is in our Privacy Policy and Data Processing Agreement.

Our role under CCPA

Priceguide is a B2B SaaS platform. Contractors embed our pricing estimator on their websites and homeowners submit estimate requests.

Our contractor customers are typically the “Business” with respect to their leads. We process that information as a Service Provider on the contractor’s behalf, under a written agreement (our DPA) that contains the CCPA-required restrictions.

Categories of personal information we process

The categories below are drawn from California Civil Code §1798.140 and §1798.81.5.

We do not collect biometric data, precise geolocation, contents of mail, racial or ethnic origin, religious beliefs, sexual orientation, union membership, genetic data, or health information.

Sources of personal information

• Directly from customers when they sign up, manage their account, or contact us.
• Directly from end users when they submit an estimate request on a contractor’s site.
• Automatically when visitors browse priceguide.ai (cookies, server logs).
• From service providers that operate parts of our infrastructure.

Purposes of processing

We use personal information to:

• provide and operate the Priceguide platform;
• generate price estimates and route leads to contractors;
• process subscriptions and payments;
• communicate about the service (billing, security, support);
• send marketing communications where you have consented;
• improve the platform through analytics;
• comply with legal obligations; and
• detect and prevent fraud and security incidents.

We do not use personal information for purposes incompatible with these. We do not use Service Provider data outside the direct business relationship with the contractor whose customers it relates to.

Sale and sharing of personal information

We do not sell personal information for monetary consideration. We do not knowingly engage in cross-context behavioural advertising involving the personal information of estimator end users.

Our public marketing website (priceguide.ai) uses Google Analytics 4 and the Meta Pixel for our own analytics and advertising measurement. We honour user opt-out signals on priceguide.ai, including the Global Privacy Control. These tools are not loaded on the customer dashboard or on customer estimators, and do not process estimator submissions.

If you wish to opt out of analytics or advertising cookies on priceguide.ai, you may do so through our cookie banner or by enabling Global Privacy Control in your browser, which we honour.

Sensitive personal information

We do not use or disclose sensitive personal information for purposes that would require offering a “Limit Use of Sensitive Personal Information” right under CCPA §1798.121. To the extent we collect login credentials (email and password), they are used solely to authenticate users to the service.

Retention

We retain personal information for the periods set out in our Privacy Policy and Data Retention and Deletion Policy. Key periods:

• Customer account data: contract term plus 6 years (UK statutory limitation period).
• Estimator submissions: default 24 months, configurable downward by the contractor.
• Marketing site analytics: 14 months in GA4.
• Newsletter subscribers: until unsubscribe; suppression list retained to honour the opt-out.
• Billing and tax records: 6 years.
• Operational and security logs: per hosting provider defaults (typically up to 12 months).

Your rights under CCPA

If you are a California resident, you have the right to:

Right to know

You may request that we disclose:

• the categories of personal information we have collected about you;
• the categories of sources of that information;
• the business or commercial purposes for collecting it;
• the categories of third parties to whom we disclose it; and
• the specific pieces of personal information we have collected.

Right to delete

You may request that we delete personal information we have collected from you, subject to legal exceptions (for example, completing a transaction, complying with a legal obligation, or detecting security incidents).

Right to correct

You may request that we correct inaccurate personal information.

Right to opt out of sale or sharing

You may exercise opt-out rights by emailing [email protected] or by configuring your browser to send a Global Privacy Control signal, which we honour.

Right to limit use of sensitive personal information

We do not use sensitive personal information beyond what is necessary to provide the service.

Right to non-discrimination

We will not discriminate against you for exercising any of these rights.

How to exercise your rights

Please email [email protected] with the subject line “California Privacy Request” and include:

• the right you want to exercise;
• enough information to verify your identity (for account holders, the email associated with your account); and
• a description of your request.

For end users who submitted estimate requests on a contractor’s website, please contact that contractor first; they are the Business under CCPA. We will assist them in fulfilling your request as their Service Provider.

We will respond within forty-five (45) days. We may extend by an additional 45 days where reasonably necessary, with notice.

Authorised agents

You may designate an authorised agent to make a request on your behalf. The agent must provide written, signed permission, and we may require the consumer to verify their own identity directly with us or to confirm with us that they provided the agent with permission.

Verification

We verify requests by matching information you provide against information on file. For account holders, this typically means confirming the request is sent from the email address associated with the account. For non-account holders we may request additional information sufficient to confirm identity.

Children’s personal information

We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age. The Priceguide platform is not directed at children.

Notice at collection

The categories of personal information we collect, the purposes for collecting them, our retention periods, and our practices regarding sale or sharing are set out above. The full Notice at Collection is incorporated into our Privacy Policy at priceguide.ai/priceguide-privacy-policy.

We provide this notice at or before the point of collection.

Service Provider commitments

Where Priceguide acts as a Service Provider to a contractor under CCPA §1798.140(ag), our contract (the DPA) commits us not to:

• sell or share the personal information;
• retain, use, or disclose the personal information for any purpose other than the specific business purposes set out in the contract;
• retain, use, or disclose the personal information outside the direct business relationship between us and the contractor; or
• combine the personal information with personal information received from any other source, except as specifically permitted by CCPA Regulations.

We certify that we understand these restrictions and shall comply with them. We require equivalent restrictions of our own Sub-processors that process personal information on our behalf.

Changes to this statement

We may update this statement from time to time. The “Last updated” date reflects the most recent revision. Material changes will be communicated by email to account holders and posted on priceguide.ai.

Contact

Priceguide Ltd 167-169 Great Portland Street, 5th Floor London W1W 5PF, United Kingdom

[email protected]