The Challenge: A Slow Lead Drip with No Filters

Last year, AE Pools & Landscape had just 419 leads.

Great work, great reputation—but the forms they were using (via Jobber) weren’t pulling in high enough volume or filtering serious buyers from “just curious” ones.

Owner David Bell put it simply:

“We’d get the lead, then try to qualify them manually… it was a lot of time, and not always the right people.”

The Shift: From “Call for Quote” to Instant Price Ranges

After hearing Marcus Sheridan speak at the Mile High Profit Summit, David decided to give PriceGuide a try.

Even though it sounded a bit “crazy” at first, he quickly realized: he hates clicking “Call for Pricing” too. So why do that to his own customers?

“It makes sense. If they’re willing to book an appointment after seeing a $200K estimate… you know they’re serious.”

The Results: $300K Closed + $5M in Pipeline in Just Weeks

• 🔥 Launched the estimator on Feb 27

• 📈 Leads jumped from 419 last year to nearly 1,200—just for pools & landscape

• 💰 Already closed $300,000 in sales

• 📊 Sitting on a $5M+ pipeline

• 🎯 On track to potentially hit $10M—over 3X last year’s revenue

They’ve since built additional estimators for their other brands, integrated Zapier + GoHighLevel for instant follow-up, and streamlined the entire sales process.

“It’s been a game changer. And it filters out the tire-kickers.”

Final Word from David

“We just closed a $37K patio job right before this call—from the estimator. And we’ve got three more in the works.”