Training

Future of Buying

Look, here’s the deal. Buyers today are different. They’re over 80% through their decision before they ever pick up the phone or fill out a form. And 75% of them? They want a seller-free sales experience. That doesn’t mean they hate salespeople — it means they want answers before they talk to us. And the very first question in their mind is, ‘Roughly, how much will this cost?’

If we don’t answer that on our websites, we’re losing them — right there at the gate.
And here’s the kicker: within the next three to five years, 90% of service-based businesses will have pricing estimators. If you or your clients wait, you’ll be playing catch-up.

Plus, AI search is going to reward companies who give buyers pricing upfront. This is where the market is going — so we need to get ahead of it.

What to do:

• • Get ahead of the pricing transparency trend — don’t wait for competitors.

• • Sell estimators as the gateway that turns website visitors into leads.

• • Make it clear: this is about price ranges, not hard quotes.

• • Show proof — estimators deliver 3–5× more leads.

• • Talk about how AI will prioritize businesses with pricing transparency.

• • Run a pilot for a client and show them the results.

PriceGuide Partner Program

Friends, we’ve got to have an honest conversation. The two big pillars most agencies hang their hats on — SEO and paid ads — are getting eaten by AI. It’s not a matter of if, it’s when. That means we’ve got to evolve.

We’ve got to become strategic coaches, AI trainers, and absolute masters at helping our clients collect first-party data. And the easiest, fastest, most impactful way to do that? Self-service tools — especially pricing estimators.

That’s why agencies are white-labeling Price Guide. It’s low-maintenance, it’s high-impact, and it creates recurring revenue. You charge a setup fee, you charge a monthly maintenance fee, and you deliver fast wins. And when you give your clients wins early, they stick with you. That’s how you reduce churn and grow your agency.

What to do:

• • Stop relying only on SEO and paid ads — AI is changing the game.

• • Position yourself as a strategic coach and AI trainer.

• • Offer tools that gather first-party data — estimators lead the way.

• • White-label Price Guide:

  • • Charge setup ($1k–$3k+)

  • • Charge monthly ($50–$250+)

• • Target industries where this explodes conversions — home services, home improvement, manufacturing.

• • Use quick wins from estimators to lock in long-term client relationships.

• • Don’t wait for the market to force this — install them now.

How to Sell PriceGuide

Selling Price Guide shouldn’t be complicated. If your clients trust you, then your job is to lead them. And leading means asking the right questions.
For example: ‘Within 3 years, 90% of your competitors will have a pricing estimator. Do you want to lead or follow?’

Or: ‘Would you rather get ahead of this now, or wait until everyone else has it and you’re playing catch-up?’

Clients need to see that estimators are the doorway to the sales process — not a replacement for it. They give people permission to take the next step, and when they do, your leads jump 300–500%. That’s explosive growth. But it only happens if you stop being passive and start positioning this as a must-have.

What to do:

• • Use future-focused questions to make clients want to act now.
• • Show them estimators are the gateway, not a final quote.
• • Educate them that estimators boost leads by 3–5× without locking prices.
• • Connect the dots — more leads + same close rate = revenue growth.
• • Be confident. Don’t present this as “optional.”
• • Tie it to their #1 need: more leads, faster.
• • Practice your pitch so you can deliver it naturally.