Before Whyte Mechanical implemented PriceGuide.ai, their website looked great but wasn’t generating leads. Like many home service businesses, they relied on word-of-mouth referrals and struggled to convert website visitors into customers.

🚨 The problem? Customers wanted pricing, but they weren’t getting it.

Then, after hearing Marcus Sheridan talk about pricing transparency, owner Connor Whyte took action.

✅ He added a pricing estimator to his website.
✅ Within eight weeks, he had 145 pricing requests.
✅ He quoted $400,000 in jobs and booked $80K–$100K in new projects.

Here’s how Whyte Mechanical transformed its lead generation overnight—without spending more on ads.

What problem did Whyte Mechanical face?

Before using PriceGuide.ai, Whyte Mechanical had a website that wasn’t converting.

Like many businesses, they assumed a contact form was enough—but it wasn’t working.

“We had an intake form, but we got very little responses or very few organic leads through our website. Most of our work up to this date was word-of-mouth referrals, and our website looked good, but it wasn’t getting much traction.” – Conor Whyte, Owner of Whyte Mechanical

At best, they were getting one lead per week directly from their website. And when they did get leads, they often weren’t serious buyers.

Conor knew they had to change something—but he thought it would require a big ad budget.

“I thought we would have to spend a ton on Google Ads, pay-per-click, and all of this sort of stuff to actually get these jobs, which are really competitive.”

Then, everything changed.

How did Whyte Mechanical fix this problem?

Conor attended an event where he heard Marcus Sheridan speak about the power of pricing transparency and removing friction from the buying process.

Immediately, he realized:

💡 Customers weren’t reaching out because they didn’t want to wait for a quote—they wanted instant pricing.

That same evening, he went back to his hotel room and built the first version of his pricing estimator.

🚀 Within an hour, it was done.
🚀 The next day, his team added it to their website.

“I pretty much had the first version of it set up in about an hour. As soon as we got back home, we had our SEO guy put it on the website the next day.”

And just like that, their lead flow skyrocketed.

What results did Whyte Mechanical see?

From January 10th, when the estimator went live, to just eight weeks later, the results were incredible:

📈 145 pricing requests from their estimator.
💰 $400,000 in quoted jobs directly from PriceGuide leads.
🏗️ $80,000–$100,000 in booked projects.

“We’ve already booked 80 to 100K, and we’ve probably quoted maybe $400,000 worth of jobs directly from Price Guide leads in the last six to eight weeks.”

And here’s the kicker…

They didn’t have to spend more on ads.

Instead of paying for expensive Google Ads or SEO, they simply converted the traffic they already had—traffic that was previously leaving their website without taking action.

“We’ve managed to get a lot of jobs and a lot of leads for really low cost.”

How did the priceguide improve lead quality?

Before priceguide.ai, Whyte Mechanical spent too much time on unqualified leads—people who either weren’t ready to buy or couldn’t afford the service.

Now, with the estimator, every lead that comes through has already seen a price range and entered their contact info—which means they are much more likely to convert.

🚨 No more time wasted on tire-kickers.
🚨 No more quoting for customers who can’t afford the service.
🚨 No more “sticker shock” when revealing pricing.

Instead of wasting time on cold leads, the sales team could focus on high-intent prospects who already knew what to expect.

“It’s just done a great job of converting visitors into leads.”

How did priceguide help them close sales faster?

One of the biggest benefits of a pricing estimator? It makes closing the sale easier.

Here’s why:
✅ Customers already have a price range in mind—so they aren’t shocked when they see the final quote.
✅ They’ve already considered their budget—so they don’t hesitate when it’s time to sign.
✅ They move through the buying process faster—less back-and-forth, fewer negotiations.

Example:

A customer used Whyte Mechanical’s estimator and saw a $12,000–$18,000 price range for their project.

When the final quote came in at $15,500, they signed immediately—no hesitation, no negotiation.

How can other businesses get the same results?

If you run a home services business—HVAC, plumbing, electrical, flooring, or construction—your website visitors are asking the same question:

“How much is this going to cost?”

If they can’t find the answer, they leave.

🚨 This is why so many home service businesses struggle with lead generation.

Whyte Mechanical fixed this problem overnight with a simple pricing estimator. Instead of wasting time manually quoting every lead, they let their website do the work—turning visitors into warm, qualified leads automatically.

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