Are you sitting there thinking, “There’s no way I can talk about pricing on my website”?

Let me tell you, you’re not alone.

But here’s the thing: buyers today are different. They want control, they want clarity, and they don’t want to talk to a salesperson until they’re good and ready.

That’s where tools like PriceGuide.ai come in. Let’s break it down.

The Modern Buyer’s Psychology

• Buyers Hate the Unknown
  75% of today’s buyers prefer a seller-free experience. They’re already 80% through their buying journey when they reach out. What does that mean for you? If they can’t find the pricing information they need, they’ll move on to someone who gives it to them.
  Ever been frustrated on a website because you couldn’t find the price? Exactly. You don’t want your customers to feel that way.

   

• Trust Is Built with Transparency
  Buyers want to feel informed. They don’t want to feel like they’re about to make a mistake. The more you educate them—about pricing, value, and what drives costs—the more they’ll trust you. And trust is what gets you the sale.

The Big Excuses (and Why They Don’t Hold Up)

• “Every job is different.”
  Sure, your work is custom. But can you explain what drives costs up or down? Of course, you can. Share that. Give them a range. Teach them the factors that matter. When you explain value, you de-commoditize your business.

• “We’re more expensive, and that’ll scare people away.”
  Nope. What scares people is ignorance. Educate them about why you’re worth the cost, and they’ll thank you for it. They’ll feel empowered—not blindsided.

• “Our competitors will see our pricing.”
  Let’s be real: you already have a sense of your competitors’ pricing, and they likely know yours. You don’t win by hiding. You win by being the most honest, the most transparent, and the most helpful.

Why PriceGuide.ai Is the Answer

• It’s Simple and Powerful
  PriceGuide.ai is the ultimate self-service pricing tool. Buyers get what they want—an estimate—without needing to talk to you first. And when they’re ready, they’ll come to you, informed and confident.

• It’s Built for Every Business
  Whether you sell landscaping, insurance, home services, or run an agency, PriceGuide can help you create an easy-to-use pricing tool for your website. AI even helps you set it up by suggesting relevant questions and adding explanations. 

• It Drives Results
  Businesses using PriceGuide see a 3–5x increase in leads. One shed manufacturer generated $200,000 in additional sales in just two weeks after implementing it. These are real, measurable results.

How to Get the Most Out of PriceGuide

• Make It Visible
  • Add it to your homepage. Above the fold. Use CTAs like “Get Instant Pricing”.
  • Create a pricing tab in your navigation bar with a clear link to the estimator.
• Leverage Campaigns
  • Run ads promoting instant estimates. “Get an instant quote for your [service]” is incredibly powerful.
  • Send it to your email list or include it in newsletters.
• Iterate and Improve
  • Start simple. Don’t wait for it to be perfect.
  • Test, adjust, and refine the tool as you go.
• Nurture Leads
  • Every estimate captures an email address. Use that to start a meaningful follow-up conversation.

Example

Let’s see an example of what we have discussed so far. Below is an example PriceGuide.ai Pricing Estimator for a home renovation company.

Feel free to try it and give it a go!

HINT: Try the “Kitchen Remodeling” service to see our new image feature in action.

Why You Can’t Wait

The ROI on PriceGuide is undeniable. For just a couple hundred dollars a year, businesses are generating hundreds of thousands in additional revenue.

You don’t even need to put in your credit card to get started. Just sign up, get it on your site, and watch the leads roll in.

Look, buyers today want transparency. They crave honesty. If you’re willing to meet them where they are, to answer their questions and give them control, you’ll win their trust—and their business.

Stop overthinking it. Get PriceGuide on your site today and start transforming the way you connect with your buyers.

Get started with your FREE 14 day trial: