Why priceguide?
Are you sitting there thinking, “There’s no way I can talk about pricing on my website”?
Let me tell you, you’re not alone.
But here’s the thing: buyers today are different. They want control, they want clarity, and they don’t want to talk to a salesperson until they’re good and ready.
That’s where tools like priceguide come in. Let’s break it down.
The Modern Buyer’s Psychology
“75% of our leads come off the calculator”
Eli Stutzman, CEO, Chillax Patios
Buyers Hate the Unknown
75% of today’s buyers prefer a seller-free experience. They’re already 80% through their buying journey when they reach out.
What does that mean for you?
If they can’t find the pricing information they need, they’ll move on to someone who gives it to them.
Ever been frustrated on a website because you couldn’t find the price? Exactly.
You don’t want your customers to feel that way.
Trust Is Built with Transparency
Buyers want to feel informed. They don’t want to feel like they’re about to make a mistake.
The more you educate them—about pricing, value, and what drives costs—the more they’ll trust you.
And trust is what gets you the sale.
The Big Excuses (and Why They Don’t Hold Up)
Every job is
different
Sure, your work is custom. But can you explain what drives costs up or down? Of course, you can. Share that. Give them a range. Teach them the factors that matter. When you explain value, you de-commoditize your business.
We’re more expensive, and that’ll scare people away
Nope. What scares people is ignorance. Educate them about why you’re worth the cost, and they’ll thank you for it. They’ll feel empowered—not blindsided.
Our competitors will
see our pricing
Let’s be real: you already have a sense of your competitors’ pricing, and they likely know yours. You don’t win by hiding. You win by being the most honest, the most transparent, and the most helpful.
Why priceguide Is the Answer
“£300,000 in sales generated in two months”
Cara Mackay, CEO, Gillies & Mackay
It’s Simple and Powerful
It’s Built for Every Business
It Drives Results
How to Get the Most Out of priceguide
Add to Your Website
- Add it to your homepage. Above the fold. Use CTAs like “Get Instant Pricing”.
- Create a pricing tab in your navigation bar with a clear link to the estimator.
- Most priceguide customers are seeing a 300% increase in leads just by adding their estimator to their website.
Leverage Your Existing Advertising
- Add a QR Code to you price guide estimator to allow people reading magazines or anywhere you currently advertise to “Get Instant Price Estimate”.
Add to Your Existing Sales Flow to Increase Sale Conversions
- If you have bookings for sale calls or site visits, send them to your PriceGuide estimator BEFOREHAND.
- For example, in the video below, Simon Grimley explains how he uses it before they go out and physically see a place, allowing buyers to be ready to buy with ease and transparency.
Example
Let’s see an example of what we have discussed so far. Below is an example priceguide estimator for a home renovation company. Feel free to try it and give it a go!
Why You Can’t Wait
The ROI on priceguide is undeniable. For just a couple hundred dollars a year, businesses are generating hundreds of thousands in additional revenue.
You don’t even need to put in your credit card to get started.
Just sign up, get it on your site, and watch the leads roll in.
Get started with your FREE 14 day trial: