Why You Need a Pricing Estimator
Why you need to be the one to lead the change for more trust and more transparency in your industry.
In today’s fast-paced world, customers crave transparency and quick answers.
When considering services like home renovations, new pools, or websites, the first question is always the same…
“How much will this cost?”
Let me ask you something. When was the last time you visited a website, looking to make a purchase or hire a service, and you couldn’t find the pricing?
How did that make you feel? Frustrated, annoyed, maybe even suspicious, right?
We’re living in a time when customers want information now. They want answers right away, and pricing is one of the biggest pieces of information they’re looking for.
So, here’s the kicker: if you don’t provide it, you’re losing out on business. And this is why having a pricing calculator on your website is so critical today.
It’s not a nice-to-have; it’s a need-to-have.
Let’s break down exactly why it’s essential to have a pricing calculator and how it can impact your business in ways you might not even realize…
1. Buyers Want It Now
Customers are more impatient than ever before.
67% of buyers want to see pricing details before speaking to a sales rep.
Without upfront information, customers will look elsewhere.
Today’s buyers are impatient. They’ve been trained by Google, Amazon, and the instant-access world we live in to get answers at the click of a button. If they don’t find what they’re looking for immediately, they move on to the next option. When it comes to pricing, this is even more critical.
People no longer want to engage with a salesperson to get basic information. In fact, 67% of buyers say they prefer to see pricing details online before even speaking to a rep.
They want to have their questions answered up front. And if your competitors are offering this while you’re keeping your pricing hidden, guess what? You’re losing business without even knowing it.
A pricing calculator solves this problem by giving buyers what they want, right when they want it. It’s that simple.
“£300,000 in sales generated in two months since using PriceGuide.ai”
Cara Mackay, CEO, Gillies & Mackay
2. Builds Trust from the Start
Transparency builds instant trust with customers.
Being upfront about pricing shows your business has nothing to hide.
Customers trust companies that give them the information they need right away.
Trust is everything in business. And nothing builds trust faster than transparency. When you offer a pricing calculator, you’re telling your customers, “We have nothing to hide. Here’s what we charge, here’s how it works, and we’re confident in the value we provide.”
This is huge because it goes beyond just giving them a price. It shows that you respect their time and their buying process. It says, “We trust you, so you can trust us.”
In a world where customers have been burned by hidden fees, surprise charges, and opaque pricing models, transparency is refreshing. It sets you apart from competitors who are still playing the old-school game of “hide the price until we can get them on the phone.”
3. Qualifies Your Leads
Pricing calculators let customers self-qualify.
Save your sales team from wasting time on unqualified leads.
Leads that come through have already accepted your pricing.
One of the biggest pain points for sales teams is spending time on unqualified leads—people who can’t afford your service or aren’t a good fit. A pricing calculator helps to solve this issue before it even begins.
By allowing potential customers to input their information and get a tailored quote, you’re letting them self-qualify. If they’re not ready to pay what you’re asking, they won’t waste your time, or theirs, pursuing a deal that isn’t going to happen.
On the flip side, when a lead comes through after using the pricing calculator, your sales team knows they’re serious. They’ve seen the pricing, they’re comfortable with it, and now they’re ready to talk about the next steps. This means better leads, more conversions, and a much more efficient sales process.
Example
Let’s see an example of what we have discussed so far. Below is an example PriceGuide.ai Pricing Estimator for a home renovation company.
Feel free to try it and give it a go!
HINT: Try the “Kitchen Remodeling” service to see our new image feature in action.
4. Shortens the Sales Cycle
A pricing calculator removes the need for back-and-forth quotes.
Customers get immediate answers, which speeds up the buying process.
Your sales team can focus on closing deals, not gathering information.
In a traditional sales model, the process of generating quotes can be long and tedious. You’ve got back-and-forth emails, gathering information, tailoring quotes, and revising based on feedback. This can stretch out the sales cycle by days, if not weeks.
A pricing calculator cuts right through all of that. The customer gets an instant, accurate estimate based on their specific needs. By the time they’re reaching out to you, they’ve already crossed one of the biggest hurdles in the buying process: understanding the cost.
This means your sales team can skip the small talk and get right to the closing conversation. It’s a win-win: your sales cycle shortens, and your customers get the fast, frictionless experience they crave.
“75% of our leads come off the calculator”
Eli Strutzman, CEO, Chillax Patios
5. Educates and Informs
A pricing calculator teaches customers how your pricing works.
Customers understand what factors influence the cost.
By the time they reach out, they’re already educated on your service.
A pricing calculator isn’t just about numbers. It’s a tool for educating your customers. As they input their preferences or service requirements, they’re learning about your product and how different factors affect the price.
For instance, they might discover that adding premium features increases the cost or that choosing a longer-term plan offers better value. By the time they receive their quote, they have a better understanding of what they’re getting for their money—and more importantly, why it costs what it does.
This positions you as an authority and helps the customer feel more comfortable with their decision. They’ve been informed every step of the way, and now they’re more confident in moving forward.
6. Saves Your Team Time
Manually generating quotes takes time away from your sales team.
Pricing calculators automate this process, making your team more efficient.
Your sales team can focus on nurturing high-quality leads.
Let’s face it: manually creating custom quotes for every single lead takes up a lot of your sales team’s time. And when most of those leads don’t convert because they were never qualified in the first place, it’s a frustrating waste of resources.
A pricing calculator automates this process, freeing up your team to focus on what really matters—nurturing qualified leads and closing deals. Your team isn’t bogged down with repetitive tasks, and they can spend their time where it’s most valuable: interacting with potential customers who are ready to buy.
Pricing Transparency is the Future
In today’s world, customers demand transparency and efficiency. They want to know the price before they invest time in a conversation, and if you’re not offering it, someone else will. By adding a pricing calculator to your website, you’re meeting this demand head-on.
It builds trust, qualifies leads, shortens the sales cycle, educates your customers, and saves your team time. In short, it’s a no-brainer.
If you’re serious about improving your sales process and converting more leads, it’s time to embrace the pricing calculator.
Not tomorrow, not next week—now.