Let’s cut right to it.
When someone uses your pricing estimator and drops in their phone number, you’ve just struck gold.
That’s not a cold lead.
That’s not a “maybe later” person.
That’s a hot lead.
And if you don’t pick up the phone and call them, you’re literally leaving money on the table.
Here’s How to Spot a Hot Lead:
✅ They’ve added a valid phone number.
✅ They’re in a zip code you serve.
If those two boxes are ticked, this person is saying:
“Hey, I’m serious. Call me.”
Why Calling Matters (Big Time):
Every bit of research — and I mean every single study out there — says the same thing:
Calling leads triples your chances of closing the sale compared to just sending an email.
Think about it.
People are busy. Their inbox is overflowing.
But when you call them (especially quickly), you stand out.
You show you care.
You build trust.
You get the conversation rolling.
“But What If They Don’t Leave a Phone Number?”
That’s totally fine.
It probably means they’re still in research mode.
No worries.
This is where your CRM and nurture systems come into play.
You don’t want to spam them.
You want to stay present, keep educating, keep helping.
Over time, they’ll come to you.
Because they’ll trust you.
Pro tip:
Use our Zapier connection to automatically send these leads straight into your CRM.
No manual work. No lost leads. Just smooth, simple follow-up.
The Golden Rule:
- Phone number = hot lead. Call them. Fast.
- No phone number = nurture lead. Build trust over time.
Do this right, and you’ll watch your close rate go through the roof.
