Why staying vague about cost is actually costing you leads, trust, and sales.
Imagine this: you’re shopping online for a service—maybe a landscape design, a home renovation, or a new website for your business.
You like what you see, but when it comes to the big question… nothing.
No pricing. No starting rates. No ballpark.
Just a contact form and a promise to “discuss your needs.”
You click away. And you’re not alone.
When You Hide Prices, People Assume the Worst
Here’s what goes through a buyer’s mind when there’s no pricing:
- “They’re probably too expensive for me.”
- “They want to trap me into a sales call.”
- “Why can’t they just be upfront?”
This lack of clarity leads to hesitation—and hesitation leads to inaction.
In short: if you’re not showing prices, you’re creating doubt.
The Real Price You’re Paying
When you keep your pricing hidden, you’re not protecting your business. You’re limiting it.
Here’s what it’s actually costing you:
- Missed leads – Most people won’t fill out a form just to “see if it’s affordable.”
- Wasted time – You spend hours chasing prospects who were never a good fit to begin with.
- Lost trust – Transparency builds credibility. Hiding prices does the opposite.
And here’s the kicker: even if your service is worth every penny, customers still need to understand the value. Hiding the price keeps them from getting there.
But What If “It Depends”?
We get it—pricing isn’t always simple.
You might have different packages, varying materials, or custom options that affect the total.
But that doesn’t mean you can’t give people a starting point.
You can say:
- “Most projects start at $3,000, with custom work quoted separately.”
- “Prices typically range from $50–$150 per visit.”
- “Use our estimator to get a rough idea in under 2 minutes.”
That’s all people need. A ballpark. A framework. A place to start.
And that’s often all it takes to earn their trust and get them to take the next step.
Transparency = More (Not Less) Sales
When you make pricing feel less like a mystery and more like a roadmap, three things happen:
- The right leads raise their hand.
- Your sales conversations get shorter and smoother.
- You’re seen as the helpful expert, not just another salesperson.
And if you’re using a pricing tool like priceguide, this becomes effortless. You can show ranges, explain options, and capture leads all in one go.
Bottom line? The more you hide, the less people trust you.
Show your cards. Share your prices. And watch what happens.
