For years, home improvement businesses—especially flooring companies—have relied on a “Call for Quote” approach, expecting potential customers to reach out for pricing discussions. But the truth is, today’s buyers want transparency, speed, and control. If you’re not giving them a clear idea of cost upfront, you’re making the sales process harder than it needs to be.
This is where PriceGuide.ai changes the game. It’s not just about capturing leads—it’s about qualifying them, setting expectations, and making your site visits more productive. Companies like Grimley Flooring have already seen the impact, with faster sales cycles, better-qualified customers, and 3x more leads from existing website traffic.
Here’s how to use your PriceGuide estimator effectively before a site visit to close more deals, save time, and convert more customers.
1. Use the Estimator to Filter Out Time-Wasters
One of the biggest frustrations for home improvement businesses is spending time on price shoppers—people who are just browsing but have no serious intention of buying.
Before using PriceGuide.ai, Grimley Flooring relied on a standard contact form, which led to too many low-quality leads and time-wasting conversations.
“We still get a lot of price shoppers, but what we’re finding is they’re using the guide and then that’s it—we don’t hear from them again. So we’re not wasting time and resources on that.” – Simon Grimley, Grimley Flooring
By directing potential customers to the estimator before engaging in long conversations or site visits, you can:
✅ Let budget-conscious customers self-filter—if they aren’t ready for your price range, they’ll move on before taking up your time.
✅ Focus your energy on serious buyers—customers who use the estimator and still engage with you are far more likely to convert.
✅ Pre-qualify every lead—knowing their price range helps you craft a better pitch, ensuring you don’t waste time on unrealistic expectations.
2. Send the Pricing Guide Before a Site Visit to Set Expectations
One of the smartest moves Grimley Flooring made was requiring customers to review the PriceGuide estimator before a site visit. This small step made a huge difference in conversion rates.
“Where it’s really been a success for us is anytime someone books with us, we push ’em to the price guide before we turn up. And that’s helping us close sales ’cause we’re turning up and people have got an idea of what they’re gonna be spending.” – Simon Grimley
Why does this work so well?
💡 It eliminates awkward pricing surprises. Customers already know what to expect, which means less hesitation and fewer objections.
💡 It makes the in-person visit smoother. Instead of focusing on cost debates, you can concentrate on the value and details of their project.
💡 It builds confidence in your pricing. If your final quote is within the estimate they received, they’ll trust the number and be more likely to sign.
🔥 Pro Tip: Make the estimator mandatory before an in-home visit. A simple email or text reminder saying, “Before our appointment, please take a minute to use our price guide so you have a clear idea of costs. It’ll make our meeting more productive!” can work wonders.
3. Shorten Your Sales Cycle & Close Deals Faster
One of the biggest advantages of using a pricing calculator before a site visit is that it removes unnecessary friction from the sales process.
Grimley Flooring had a perfect example of this:
“Probably the best success was a large area in luxury vinyl tile. They got a price guide quote between £3,000–£5,000. What they were looking for, we came in at about £3,500 and they signed within five minutes. There was no pushback, no sort of resistance from them at all.”
This is the power of transparent pricing before a sales meeting:
✅ Customers are already comfortable with the budget. There’s no need to “sell” the price—it’s expected.
✅ Decisions happen faster. No back-and-forth haggling, no uncertainty—just a smooth, quick close.
✅ More trust = less resistance. Customers feel in control, which lowers objections and increases conversions.
Think about that: a deal that could have taken days, or multiple follow-ups, closed in five minutes because the customer already knew what to expect.
4. Reduce No-Shows and Unqualified Site Visits
Have you ever driven across town for a site visit, only to realize the customer had no intention of buying or was expecting a completely unrealistic price? It’s frustrating, time-consuming, and costly.
By requiring customers to use your estimator before scheduling a visit, you can:
🔹 Reduce no-shows—People who aren’t serious won’t bother booking.
🔹 Eliminate sticker shock—They’ve already seen your pricing, so they’re mentally prepared.
🔹 Ensure the visit is productive—Instead of answering, “Wait, why is it that much?” you can focus on design, materials, and closing the deal.
This simple step can transform your scheduling process, ensuring that every in-person meeting is with a lead who is truly interested and aligned with your pricing.
5. Use It to Pre-Sell Premium Options
Another hidden benefit of using PriceGuide.ai before a site visit? It allows you to introduce higher-end options early in the conversation.
Instead of waiting until you’re in the home to discuss premium upgrades, your estimator can showcase various pricing tiers so customers start thinking about what they want before you arrive.
💎 Upselling Becomes Effortless—When customers see the pricing differences between standard and premium options upfront, they start envisioning the best possible version of their project before you even meet.
💎 You Avoid Budget-Based Pushback—If they’ve used the calculator and chosen a higher-end price range, they’ve already pre-sold themselves on spending more.
💎 Less Sales Pressure, More Customer Control—Instead of feeling like they’re being “sold” on upgrades, customers feel like they’re making informed choices on their own.
Start Using Your PriceGuide Estimator Before Every Site Visit
🔹 STOP wasting time on tire-kickers. Let your estimator do the filtering for you.
🔹 STOP dealing with budget-based objections in-person. Customers should already know their range before you arrive.
🔹 STOP spending time on no-shows and unqualified leads. Make the estimator part of your pre-visit process.
💡 START closing more deals faster.
💡 START using transparency to build trust and confidence.
💡 START letting your estimator work for you—even before you meet the customer.
The Bottom Line: Why This Works
✅ More qualified leads. Only serious buyers make it through to a site visit.
✅ Faster, smoother sales. Customers already know what to expect.
✅ Less wasted time. Fewer unqualified visits, more meaningful conversations.
✅ Higher close rates. When expectations align, deals happen faster.
Grimley Flooring made the switch, and it’s changed their business. You can do the same.
So, what are you waiting for? Start using your PriceGuide estimator BEFORE every site visit—and watch your sales process transform. 🚀
