If you’re running a marketing agency, this is the question you’re probably thinking:
“Can we really charge good money for a pricing estimator?”
The short answer?
Heck yes, you can.
And you should.
Let’s Talk Numbers:
- Other agencies are charging £10,000–£30,000+ for custom pricing tools.
- And honestly? Most of those are basic.
Static. Hard to update. Limited features.
(We’ve seen them.)
With priceguide, you’re offering something better:
✅ Easier to build
✅ Easier to edit
✅ Integrated with your client’s CRM
✅ Actually gets used by real customers
How to Structure Your Pricing
Here’s a model that works:
1. Setup Fee
Charge £3,000–£10,000 for the initial build.
- Includes strategy, design, and embedding.
- Position this as “building a lead-generating machine.”
- Bonus: priceguide’s templates save you time, so your margins are higher.
2. Ongoing Monthly Fee
Charge £300–£1,000/month for:
- Hosting & platform access
- Updates & tweaks
- Monthly reporting (showing the ROI)
This is recurring revenue for you.
And for your client? It’s a no-brainer.
3. Charge Per Lead (Optional)
If you want performance-based pricing:
- Charge £10–£50 per qualified lead.
Why? Because priceguide users see 300% to 500% more leads compared to just having a “Contact Us” form.
✅ The Pet Carpenter went from 0 to 500+ leads
✅ California Pools & Landscape booked appointments within weeks
(You can see these stories on our Case Studies page.)
The Key Selling Point for Your Clients:
When you pitch a pricing estimator, you’re not selling a widget.
You’re selling:
- More leads
- Faster sales
- Better-qualified prospects
This tool doesn’t sit around looking pretty.
It works.
Your client will see ROI fast — often in the first 30 days.
Final Thought
If your agency isn’t offering pricing estimators yet, you’re missing out on:
- A high-margin service
- Recurring revenue
- A way to prove you deliver results (with real numbers)
With priceguide, you can do this faster, cheaper, and better than those agencies charging £30k+.
