Before Egger Excavating Ltd implemented PriceGuide.ai, their website was like many other contractor websites—it looked good, but it wasn’t converting visitors into leads.

Despite their expertise in residential excavation and septic system installations, they were struggling with two major problems:

🚨 Customers weren’t reaching out because they didn’t know pricing.
🚨 The sales team spent too much time answering the same pricing questions.

Then, after hearing Marcus Sheridan speak about the power of pricing transparency, owner Dale Egger made a game-changing decision:

✅ He added a pricing estimator to his website.
✅ Now, potential customers get instant pricing insights before contacting the team.
✅ This has resulted in better-qualified leads, faster sales, and a smoother customer experience.

What problem did Egger Excavating face?

Before using PriceGuide.ai, Egger Excavating had a website that wasn’t converting visitors into leads.

They had a contact form, but very few people were using it.

“We had an intake form, but we got very little responses or very few organic leads through our website.” – Dale Egger, Owner of Egger Excavating

Most of their business came from word-of-mouth referrals, which was great for reputation—but not for scaling their company.

They knew they needed to convert more website visitors into leads, but there was one major issue:

🚨 Customers didn’t want to reach out without knowing pricing first.

This led to:
❌ Fewer inquiries from serious buyers.
❌ Customers hesitating to engage because they didn’t know if they could afford the service.
❌ A website that looked great but wasn’t generating enough new business.

“Our website looked good, but it wasn’t getting much traction, and we weren’t getting many organic leads for the kind of jobs we were trying to get—like septic system installations.”

How did Egger Excavating fix this problem?

Dale attended an event where he heard Marcus Sheridan speak about the importance of removing friction from the buying process.

Immediately, he realized:

💡 Customers weren’t reaching out because they didn’t want to wait for a quote—they wanted instant pricing.

That same evening, he built the first version of his pricing estimator using PriceGuide.ai.

🚀 Within an hour, it was done.
🚀 The next day, his team added it to their website.

“After the conference when Marcus spoke, I logged in, signed up, and had one almost built. The next day, we got it live on our website.”

What results did Egger Excavating see?

Since adding the pricing estimator, Egger Excavating has seen major improvements in lead quality and efficiency.

🔹 Customers now come into consultations pre-educated.
🔹 Fewer wasted calls from price-shoppers.
🔹 Faster sales process with less price hesitation.

“They come to the next step—the discovery call—already educated and with more questions ready.”

One of the biggest benefits?

Dale now uses his own pricing estimator to generate quick ballpark estimates—faster than using their old estimating software.

“I now go on our website and go through the pricing estimator to price jobs instead of pulling it up in our estimating software—it’s actually faster.”

Instead of spending time manually calculating rough estimates for every potential customer, the estimator:

✅ Gives instant price guidance to the customer.
✅ Filters out unqualified leads.
✅ Allows Dale’s team to focus only on serious buyers.

How did a pricing estimator improve customer experience?

One of the biggest challenges in the home services industry is the awkwardness around pricing conversations.

🚨 Customers don’t know how much something should cost.
🚨 They’re afraid of being overcharged.
🚨 They don’t want to waste their time on services they can’t afford.

Egger Excavating’s pricing estimator removed this friction completely.

“It eliminates that awkward question—‘How much is it actually going to cost me?’”

Now, instead of feeling unsure or hesitant, potential customers get a clear price range up front.

Here’s what happens when a customer uses the estimator:

✅ They enter details about their project.
✅ They instantly receive a realistic price range.
✅ They feel confident enough to book a consultation.

This has led to more serious, pre-qualified leads and faster decision-making.

“It really helps to break the ice. They come into the next step already thinking, ‘That’s kind of what I was expecting’—so they feel comfortable moving forward.”

What advice does Dale have for other contractors?

If your website isn’t converting leads, chances are it’s because customers don’t know pricing.

Egger Excavating fixed this without spending more on ads—they simply converted the traffic they already had by giving people what they were looking for:

✔️ Transparent pricing.
✔️ An easy way to get an estimate.
✔️ A no-pressure buying experience.

If you’re in septic system installation, excavation, construction, HVAC, plumbing, or any home services industry, your website visitors are asking the same question:

“How much is this going to cost?”

“It’s all about building trust with people. Even if someone just uses our estimator to educate themselves, they’re more likely to come back to us when they’re ready to buy.”