This is a story of transformation. Gillies and Mackay, a business known for high-quality timber products like sheds, garages, and garden rooms, faced a common challenge: finding the right leads among many visitors browsing their website.

They needed a way to quickly and effectively qualify potential customers, filtering out serious buyers from casual browsers. Their solution? PriceGuide.ai’s pricing calculator.

Here’s how it all changed for them.

What Problem Did Gillies and Mackay Face?

Before using PriceGuide.ai, Gillies and Mackay struggled to identify genuine leads among website visitors. They’d often receive inquiries from people who weren’t ready or able to purchase, which wasted the sales team’s time and reduced efficiency.

For a business selling premium, high-ticket products, spending time on consultations with unqualified leads was a drain on resources.

How Did PriceGuide.ai Solve This?

PriceGuide.ai’s pricing calculator gave Gillies and Mackay’s website visitors a way to get a customized quote based on their specific needs and preferences.

Visitors could enter project details and see an accurate price estimate—without having to wait for a sales consultation.

This allowed potential customers to self-qualify by seeing a realistic, tailored price for their project before deciding to contact the sales team.

How Did the Pricing Calculator Improve Lead Quality?

With PriceGuide.ai, the quality of leads improved significantly for Gillies and Mackay. Customers who reached out after using the calculator were informed and genuinely interested.

For instance, Gillies and Mackay started receiving high-quality leads for big-ticket projects like custom garden rooms priced between £40,000 and £100,000—a type of lead that was rare before.

Now, instead of spending time on low-intent leads, the sales team could focus on clients who already knew what they wanted.

What Results Did Gillies and Mackay See?

In just a short time, PriceGuide.ai helped Gillies and Mackay assign about £250,000 to £300,000 in potential sales, with £100,000 already secured. Another £200,000 in high-quality leads were in the pipeline.

But beyond the numbers, the pricing calculator saved valuable time by filtering out leads who weren’t yet ready to invest, allowing the team to focus on closing high-value deals.

The sales team even noted how much easier conversations became. With PriceGuide.ai filtering leads, discussions shifted from pricing concerns to project details, making the entire sales process smoother and more productive.

How Did It Improve the Customer Experience?

PriceGuide.ai didn’t just help Gillies and Mackay streamline their process; it made the experience better for their customers, too. By allowing customers to customize pricing according to their unique project requirements, they received a realistic, tailored price estimate.

This kind of transparency built trust and helped customers feel confident they were getting accurate information specific to their needs, rather than a generic price range.

Conclusion: PriceGuide.ai Made the Process Simple for Gillies and Mackay

By answering the “What will it cost me?” question upfront, PriceGuide.ai turned Gillies and Mackay’s website into a lead-generating machine. The business saw a significant increase in high-quality leads, saved time on consultations, and created a better experience for visitors.

If you’re looking to attract high-intent leads and streamline your sales process, PriceGuide.ai might be just the tool to transform your business, too.