Case Study: How The Pet Carpenter Saves Time and Sells Smarter with a Price Estimator

The Problem: Lots of Leads… No Prices

Harry runs The Pet Carpenter, a business that makes beautiful, custom furniture for pets. Think dog beds with drawers, cat houses with cupboards—furniture that looks amazing and works perfectly for your furry friend.

The problem?

They were asking people to design their furniture through a long, detailed form… but gave no prices up front. So Harry and his team were spending loads of time designing and quoting for people who weren’t even sure they could afford it.

The Solution: A Simple Price Estimator

Harry found priceguide and said, “I was amazed at how easy it was.”

Now, instead of diving straight into a full design, people answer just six quick questions.

And boom—they get a price range instantly.

This small change made a huge difference.

    The Results: More Time, Better Leads

    Since adding the estimator:

    🧠 Time saved: They’re no longer wasting hours designing for leads that go nowhere.

    📈 Qualified leads: When someone goes from the estimator to the quote form, they’re serious.

    🎯 Smarter marketing: They’ve started advertising again, now that they can send traffic through the estimator and only work with ready-to-buy customers.

    Over just 3 weeks:

    550+ people used the estimator

    🛠️ 2–3 confirmed sales already from it

    🤝 Only spending time quoting for folks who are ready to buy

    Final Word from Harry

    “It’s completely changed the way we work. We’re now only designing and quoting for people that really want it. It’s been a really good start.”