This is a story of transformation. Grimley Flooring, a well-established flooring company based in East Sussex, UK, was facing a familiar challenge: too many inquiries from price shoppers and not enough from serious buyers.

They needed a way to quickly filter out unqualified leads and focus their time on people who were genuinely ready to buy. Their solution? PriceGuide.ai’s pricing calculator.

Here’s how it all changed for them.

What Problem Did Grimley Flooring Face?

Before using PriceGuide.ai, Grimley Flooring relied on a traditional contact form to capture leads. Simon Grimley, the owner, explained that their website was built around “get a price” forms, but they weren’t effective.

• The response rate was low.
• Many leads weren’t serious buyers, just looking for rough estimates.
• The sales team wasted time following up with people who had no real intention of moving forward.

It was clear something needed to change.

How Did PriceGuide.ai Solve This?

An email from PriceGuide.ai introduced Simon to the power of pricing transparency. A video from Marcus Sheridan convinced him to take the leap. “The worst thing that happens is it doesn’t work, and we take it down,” Simon reasoned.

So, he committed to PriceGuide.ai for a year and launched a pricing guide on the website.

Now, instead of forcing visitors to fill out a contact form and wait for a response, the pricing guide allowed them to instantly see an estimated cost for their flooring project.

How Did the Pricing Calculator Improve Lead Quality?

With PriceGuide.ai, the quality of leads improved dramatically.

• 50 Leads in 5 Months – Since launching, the pricing guide has generated 50 leads.
• No More Wasted Time – Many price shoppers now get their estimate and move on, without using up sales resources.
• Customers Are Better Prepared – Before site visits, Grimley Flooring directs customers to the price guide so they have a clear idea of expected costs.

This shift means when Simon and his team visit a potential client, they’re speaking to someone who already knows the price range and is ready to make a decision.

What Results Did Grimley Flooring See?

One of the biggest wins came from a luxury vinyl tile project.

• The customer used the pricing guide and saw an estimated cost of £3,000 to £5,000.
• When Grimley Flooring quoted £3,500, the customer signed within five minutes.
• There was no back-and-forth, no pushback—just a fast, confident sale.

This kind of efficiency has become the norm. By removing pricing uncertainty upfront, the sales process has become smoother, quicker, and more productive.

How Did It Improve the Customer Experience?

PriceGuide.ai didn’t just help Grimley Flooring; it improved the experience for their customers, too.

• Visitors can now get a realistic price estimate instantly, without waiting for a callback.
• Customers feel more in control of the process, knowing what to expect before engaging in a consultation.
• Transparency builds trust, making it easier for customers to say yes when the final quote arrives.

Conclusion: PriceGuide.ai Made the Process Simple for Grimley Flooring

By answering the “What will it cost me?” question upfront, PriceGuide.ai turned Grimley Flooring’s website into a powerful lead filter.

• Higher-quality leads
• Faster sales cycles
• Less wasted time on unqualified prospects

For Simon Grimley, the results speak for themselves: “It’s worth it, and it has changed my business.”

If you want to attract serious buyers and streamline your sales process, PriceGuide.ai might be the tool that transforms your business, too.