Curb Roller Manufacturing has been in the business of providing innovative curb and gutter solutions for years, helping construction teams tackle concrete jobs with efficiency and ease.

But like many B2B companies, they faced a common challenge: managing the quality of their leads while keeping their sales process streamlined.

The solution? A pricing tool that allowed customers to see an estimate and self-qualify before reaching out.

Here’s how Curb Roller Manufacturing’s journey with the tool transformed their sales process, saved their team’s time, and improved the overall experience for both the business and its customers.

What Challenges Was Curb Roller Manufacturing Facing?

Before implementing the pricing tool, Curb Roller Manufacturing’s sales approach involved cold calls, social media outreach, and an online contact form—methods that often led to uncertainty in lead quality. While these tactics brought in leads, they also led to wasted time sorting through contacts who weren’t ready to buy.

Their sales team was often left managing a mix of inquiries with varying levels of intent. They needed a way to help customers get accurate information about products upfront, letting them self-qualify without constant back-and-forth.

Simply put, the team needed a more efficient, streamlined solution that would help them focus on the leads most likely to convert into sales.

How Did PriceGuide.ai Solve This?

By implementing PriceGuide.ai’s pricing calculator, Curb Roller Manufacturing provided website visitors with the ability to receive a customized pricing estimate.

This not only helped potential clients get a clear sense of cost but also gave Curb Roller’s team insight into the readiness and needs of each lead. Instead of fielding calls from anyone and everyone, their sales team could now see which leads were truly ready for further discussion.

The pricing tool’s integration with Curb Roller’s CRM, HubSpot, automated data entry, creating a seamless flow of information. Leads that used the pricing tool were automatically added to HubSpot, saving the team from manual data input.

This streamlined process meant their salespeople could focus on conversations with well-qualified leads rather than repetitive tasks and filtering through cold contacts.

What Results Did Curb Roller Manufacturing See?

The results were impactful. Since integrating the pricing tool, Curb Roller Manufacturing reported that at least 25% of leads who used the tool converted to sales.

Many customers who reached out had already used the tool to explore pricing and had clear expectations. This change freed up their team’s time and allowed sales to focus on projects that had a strong likelihood of closing.

The CRM integration also proved to be a game-changer. The tool would trigger an automated follow-up email with the sales rep’s contact information, inviting customers to reach out with additional questions.

This not only kept the lead warm but also led to inbound calls from serious prospects ready to discuss specifics. The pricing tool simplified the journey from interest to purchase, creating a smoother, more efficient process.

How Did It Improve the Customer Experience?

Curb Roller Manufacturing’s customers noticed the difference too. With a pricing tool available on the website, potential buyers could get immediate answers to their cost questions—any time of day, regardless of business hours.

For the construction industry, where timing and schedule flexibility are crucial, this feature was particularly valuable.

If customers were scoping out project costs early in the morning or late in the evening, they didn’t have to wait for the office to open to get a quote.

The tool also helped customers evaluate options against competitors and budget expectations, leading many to choose Curb Roller due to the transparency and convenience of the pricing process.

The simplicity of using the tool—taking only about 20 minutes or less—meant customers could quickly input their project details, compare options, and get a customized estimate.

This not only made it easier for customers to see if Curb Roller’s solutions fit their budget but also empowered them to make an informed decision without feeling pressured.

How Did the Pricing Tool Improve Lead Quality?

One of the standout benefits for Curb Roller Manufacturing was the increase in lead quality. Before using the pricing tool, the team spent valuable time with leads who weren’t necessarily ready to buy.

Now, with an easy way for customers to self-qualify, the sales team could focus on the contacts who were serious about making a purchase.

Leads who went through the pricing tool often had specific questions about products and pricing options, leading to more meaningful conversations.

The pricing tool filtered out contacts who weren’t quite ready to invest, giving the sales team more time to spend with high-intent leads.

According to the team, the pricing tool “took a lot of guesswork out of the lead process” by allowing customers to see exactly what they’d need to budget.

Why Would They Recommend This Tool to Other Businesses?

For Curb Roller Manufacturing, the pricing tool did more than just automate parts of the sales process. It helped them get to know their customers better by providing insight into what products and services each lead was interested in and at what price point.

The team was able to focus on qualified leads, which made the sales process smoother and more efficient.

As a result, Curb Roller’s team wholeheartedly recommended the tool to other businesses, particularly those with complex pricing or high-ticket products.

The tool saved time, streamlined data management, and improved the customer experience by giving buyers the power to self-qualify and access pricing details on their own terms.

Curb Roller Manufacturing found the tool so valuable that they couldn’t think of any changes or improvements—it worked that well for them. According to the team, the tool “validated the lead process” and helped them focus on the right customers at the right time, a recommendation that speaks volumes about its effectiveness.

Conclusion: Transforming Lead Quality and Sales Efficiency with a Pricing Tool

For Curb Roller Manufacturing, the addition of a pricing tool made all the difference. It improved lead quality, reduced wasted time on low-intent inquiries, and gave their team more time to connect with serious buyers.

With leads coming in pre-qualified and with clear expectations on pricing, the sales process became more straightforward and efficient.

By allowing customers to get an instant, accurate estimate, Curb Roller’s pricing tool created a streamlined experience that benefited both the business and its customers. For any company looking to optimize their sales process, a pricing tool might be the next big step.

Curb Roller Manufacturing’s experience shows that the right tool isn’t just about generating leads; it’s about attracting the right leads who are ready to buy.