When it comes to custom outdoor living solutions, Chillax Patios is the go-to name. They specialize in offering versatile Alumawood pergolas and patio covers, custom-built to fit any home’s unique style and layout.

But like many businesses with complex pricing structures, Chillax Patios found themselves facing a familiar problem: how to manage lead quality while delivering a smooth experience for customers exploring options.

The solution came in the form of a pricing calculator that empowered customers to get an estimate tailored to their needs.

Here’s how this tool transformed Chillax Patios’ sales process, improved lead quality, and created a better experience for customers.

What Challenges Was Chillax Patios Facing?

Before implementing the pricing calculator, Chillax Patios’ approach to lead generation was time-consuming and manual. Potential customers would contact them with varying degrees of interest and commitment, often unsure of what they wanted or what it might cost.

The team would follow up on each inquiry, only to find that many leads weren’t ready to move forward or had budget expectations that didn’t align with the product’s true cost.

For a business like Chillax Patios, whose products are customized and range widely in price, it was crucial to connect with leads who had a realistic understanding of the investment involved.

The company needed a way to help customers understand costs upfront and identify who was genuinely ready to move forward.

How Did PriceGuide.ai Solve This?

PriceGuide.ai’s pricing calculator provided potential customers with an interactive way to explore Chillax Patios’ options and see how their choices would impact pricing. Customers could select various features, styles, and layouts, and get a quote based on their preferences—all before even speaking to a sales representative.

With the calculator in place, the sales team at Chillax Patios was able to filter out leads that were serious about investing in a pergola or patio cover.

This tool gave potential customers the chance to explore their options and see if Chillax Patios fit their budget, all while saving the sales team from manually qualifying each lead.

One of the team members said, “We probably got about 75% of our leads directly through the calculator. It picked up a lot of quality leads and saved us a ton of time.” This shift meant they could focus on high-intent leads from the beginning rather than trying to qualify leads who weren’t quite ready.

How Did the Pricing Calculator Improve Lead Quality?

With the pricing calculator, Chillax Patios saw a noticeable boost in the quality of leads coming through. Instead of reaching out without understanding costs, customers who completed the calculator had a realistic price in mind and were already considering a specific layout or style.

This meant that by the time they reached out, they were serious and ready to discuss details.

In fact, Chillax Patios noted that most of the leads from the calculator were high-quality. One key reason? The calculator allowed customers to self-qualify. If the estimate matched their expectations, they’d move forward, knowing exactly what they were committing to.

This self-qualification process meant fewer leads dropping off after initial conversations, leading to a smoother sales process overall.

What Role Did Branding Play in Success?

Another valuable feature of the calculator was its customization capabilities, which let Chillax Patios align the tool with their branding. Custom colors and images made the calculator feel like a natural part of the website experience. This attention to branding helped create trust with potential customers right from the start.

According to the Chillax Patios team, “Branding made a difference—when customers see consistent, professional branding, it grabs their attention and keeps them engaged.”

By matching their brand colors and visuals, Chillax Patios could create a seamless experience for customers who were exploring options and making decisions based on an accurate, branded estimate.

How Did the Calculator Improve Customer Experience?

The pricing calculator didn’t just benefit Chillax Patios; it made the experience better for their customers as well. When potential clients could explore different pergola styles and get an instant quote, they felt more empowered and informed.

Customers could explore their options, adjust selections, and see how each choice impacted the price in real-time.

In an industry where customization is key, having this transparency transformed the customer experience. They could input their preferences, see an estimate, and decide whether or not to reach out—all on their terms.

According to the team, this transparency often led to repeat visits to the calculator, with some customers returning multiple times to tweak options and explore different layouts and price points before committing.

What Were the Overall Results?

Since integrating the pricing calculator, Chillax Patios has seen a marked improvement in lead quality, efficiency, and overall customer satisfaction. The tool handled much of the initial qualification work, allowing the sales team to focus their time and energy on high-intent leads who were ready to talk specifics.

The results speak for themselves:

• Higher Lead Quality: Leads from the calculator were more likely to convert, as customers who reached out had already explored their options and understood the price.
• Time Saved: The calculator saved the sales team time by automating the initial stages of the sales funnel, allowing them to focus on leads who were ready to buy.
• Improved Customer Experience: Customers appreciated the transparency and convenience of the calculator, which allowed them to explore options at their own pace.

For Chillax Patios, the calculator wasn’t just a lead generation tool—it was an experience. Customers got the answers they needed upfront, making their buying journey smoother and more satisfying.

Conclusion: A Win-Win Solution for Chillax Patios and Their Customers

By adding a pricing calculator to their website, Chillax Patios transformed the way they connected with leads and streamlined their sales process.

Customers could get an instant, accurate estimate, self-qualify, and reach out with realistic expectations, all of which meant better leads and more efficient sales conversations for Chillax Patios.

This case study demonstrates that a pricing calculator isn’t just a tool for generating leads—it’s a solution that improves lead quality, enhances customer experience, and builds trust.

For any business offering custom products, a pricing calculator might just be the key to making the sales process easier and more effective for everyone involved.