California Pools & Landscape has long been known for educating their customers. They had a library of blog articles and videos about pricing, but there was still something missing:

🚨 Customers wanted an instant, personalized estimate—without digging through content or waiting for a consultation.

After implementing PriceGuide.ai’s pricing estimator, the results were immediate and game-changing:

✅ 87 pricing inquiries in just six weeks.
✅ 13 appointments booked.
✅ First sale closed within weeks of launch.

For the first time, their customers could “build their own price” online—creating more engaged, high-intent leads for the sales team.

Here’s how California Pools & Landscape used a pricing estimator to streamline their sales process, pre-qualify leads, and create a better customer experience.

What problem was California Pools & Landscape facing?

California Pools & Landscape had already invested heavily in content marketing to educate their customers about pricing.

“We had impact sessions before, and we did have a lot of articles and video on pricing, but nothing where someone could specifically price out what they wanted.” – Nicole Shoppe, Senior Manager at California Pools & Landscape

While their content helped customers understand general costs, it didn’t give them an actual estimate for their unique project—which meant they still had to:

❌ Call or email for pricing.
❌ Wait for a consultation to get a quote.
❌ Go through back-and-forth communication with the sales team.

This extra friction meant fewer leads and longer sales cycles.

Their goal was to provide instant pricing insights while keeping customers engaged, informed, and excited about their projects.

How did California Pools & Landscape solve this problem?

After learning about priceguide.ai, Nicole immediately saw its potential.

She knew a pricing estimator could:

✅ Engage customers who were ready to price out their dream pool.
✅ Capture more qualified leads while they were actively searching.
✅ Support the sales team by providing budget expectations before the first meeting.

Even though the tool could be set up in a day, Nicole took the time to customize it to match their brand.

“The tool is easy enough to put up in a day, but I wanted to really make it custom. I wanted it to look superior, more visually appealing, and feel like it was made specifically for us, not just an out-of-the-box tool.”

The effort paid off—customers loved the tool right away.

It became the easiest way for potential buyers to explore pricing and take action.

What results did California Pools & Landscape see?

Within just six weeks of launching the pricing estimator, the impact was clear:

📈 87 pricing inquiries.
📅 13 appointments booked.
💰 First sale closed in the first few weeks.

“We received 87 pricing estimator inquiries in six weeks. Out of those, we received 13 appointments, and we’ve already sold our first one last weekend.”

From first inquiry to closed deal—all in a matter of weeks.

And this was just the beginning.

Nicole and her team were eager to see how the first full quarter of data would reveal even more opportunities to refine and optimize their process.

“I’m pretty happy with those results, and I’m looking forward to seeing what the first full quarter looks like with the tool.”

How did the pricing estimator improve sales and lead quality?

One of the biggest wins from adding a pricing estimator?

The sales team became more excited about appointments because they were meeting with better-qualified leads.

“Our sales teams are excited when they get a pricing estimator lead. They already have a budget and a scope before the first meeting.”

🔹 No more cold leads with no budget in mind.
🔹 No more wasted consultations with customers who were “just looking.”
🔹 More engaged buyers who had already explored pricing before reaching out.

“Our sales team gets a copy of the estimator details before they meet with the client, which makes every conversation more productive.”

Instead of going into meetings blind, they already knew the customer’s price range and project scope—making it easier to close the deal.

Less time wasted, more deals closed.

How did the pricing estimator improve the customer experience?

For California Pools & Landscape, the biggest goal was to create a frictionless buying experience.

Customers today don’t want to:

❌ Wait days for a quote.
❌ Book a consultation just to get a rough estimate.
❌ Dig through articles to find general pricing ranges.

They want answers now—and they want control over the buying process.

Nicole saw this shift happening in the industry and knew they had to adapt.

“Being transparent with pricing is the way business is moving. People’s time is valuable, and they don’t want to wait for an appointment just to know what they can afford.”

🔹 With a pricing estimator, customers could instantly see what was possible within their budget.
🔹 They could explore different options without feeling pressure from a salesperson.
🔹 They felt more confident and informed before booking a consultation.

“Having a tool that gives people a real idea of what a project will cost—without having to read through SEO articles or wait for a consultation—is so important.”

It’s a win-win—customers get the information they need, and the business gets more engaged, qualified leads.