Terms of Service for Priceguide

Priceguide Ltd · Company number 15375622 · 167-169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom

Effective date: 28 May 2026 · Version: 2.0

These Terms of Service (“Terms”) govern access to and use of the Priceguide platform and the priceguide.ai website (together, the “Services”) provided by Priceguide Ltd (“Priceguide”, “we”, “us”). By creating an account, signing an Order Form, or otherwise accessing or using the Services, you (“Customer”, “you”) agree to be bound by these Terms together with all documents incorporated by reference (Section 3 below).

1. Definitions

Capitalised terms not defined inline have the meanings given in our Data Processing Agreement.

• “Order Form” means any order, quote, or in-product subscription selection that references these Terms.
• “Customer Data” means all data and content submitted to the Services by or for the Customer, including estimator submissions from end users of Customer’s website.
• “End User” means a visitor to Customer’s website who submits an estimator request.
• “Documentation” means the user-facing help articles published at priceguide.ai/tutorials and priceguide.ai/support-articles.

2. The Services

Priceguide provides a software-as-a-service platform that allows Customer to build, configure, embed, and operate pricing estimators on Customer’s own websites. Subject to these Terms, Priceguide grants Customer a non-exclusive, non-transferable, revocable right to access and use the Services during the subscription term solely for Customer’s internal business purposes.

Beta features. Features marked “beta”, “preview”, or “experimental” are provided as-is and may be modified or discontinued at any time. They are excluded from any service-level commitments.

3. Documents incorporated by reference

The following documents form part of these Terms and Customer is deemed to accept them on accepting these Terms:

• Data Processing Agreement (DPA) — governs processing of personal data on Customer’s behalf.
• Sub-processor List — identifies the third-party providers we use.
• Privacy Policy — describes our own processing of personal data.
• Security Overview — describes our technical and organisational measures.
• Cookie Policy — describes cookies used on priceguide.ai and the customer dashboard.

In the event of conflict, the order of precedence is: (a) the applicable Order Form; (b) the DPA on data-protection matters; (c) these Terms; (d) the Documentation.

4. Account registration and security

Customer must provide accurate registration information, keep it up to date, and is responsible for all activity carried out under its account credentials. Customer must promptly notify support of any suspected unauthorised access. Authentication is provided via Auth0; multi-factor authentication is available and recommended.

5. Acceptable use

Customer shall not, and shall not permit any user of its account to:

• use the Services to process data of any person under 16 or any data category restricted by the DPA (special category, criminal-offence, or sensitive personal information);
• reverse-engineer, decompile, or attempt to derive the source code of the Services, except to the extent applicable law expressly permits;
• access the Services in order to build a competing product or copy any features;
• resell, sublicense, or provide the Services to any third party other than End Users of Customer’s own website;
• introduce malicious code, attempt unauthorised access, perform any load or penetration testing without our prior written consent;
• use the Services to send unsolicited communications or violate any applicable law (including consumer-protection, advertising, anti-spam, and data-protection law).

6. Customer Data and intellectual property

Customer Data. As between the parties, Customer owns all Customer Data. Customer grants Priceguide a worldwide, non-exclusive, royalty-free licence to host, copy, transmit, and process Customer Data solely as needed to provide the Services and as set out in the DPA.

Priceguide IP. Priceguide retains all right, title, and interest in and to the Services, the platform, all underlying software, models, content, and Documentation, and any feedback or suggestions Customer provides. Nothing in these Terms transfers any intellectual-property right except the limited use right in Section 2.

Service Data. Priceguide may collect and use aggregated, de-identified data derived from use of the Services to operate, secure, and improve the Services, as set out in Section 14 of the DPA.

7. Fees, billing, and renewal

Subscription fees are set out in the applicable Order Form or shown in the in-product checkout flow. Fees are billed in advance on a monthly or annual cycle as selected by Customer and are non-refundable except as required by applicable law or as expressly stated in an Order Form. Subscriptions renew automatically for successive terms of the same length unless cancelled before the renewal date through the in-product billing settings or by written notice. Priceguide may change list pricing prospectively on at least thirty (30) days’ notice; renewal is governed by the price in effect at the start of the renewal term. Taxes are additional where applicable.

8. Suspension and termination

Customer may cancel at any time through the in-product cancellation flow, with effect at the end of the then-current billing period. Priceguide may suspend or terminate access on written notice if Customer materially breaches these Terms and (where curable) fails to cure within thirty (30) days, or immediately for non-payment after a reminder, or for any conduct in breach of Section 5 (Acceptable use). Either party may terminate for material insolvency events.

On termination, Customer’s right to use the Services ceases. Data export and post-termination deletion follow the timetable in Section 12 of the DPA (typically 30-day export window; deletion within 90 days; backups age out within 35 days).

9. Warranties and disclaimers

Each party warrants it has the right and authority to enter into these Terms. Priceguide warrants that the Services will be provided with reasonable care and skill.

Except as expressly set out in these Terms and to the maximum extent permitted by law, the Services are provided “as is” and “as available” without any other warranties of any kind, including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement. Priceguide does not warrant that the Services will be uninterrupted, error-free, or that any output will be accurate or suitable for any particular purpose. Pricing estimates produced by the Services are informational and non-binding and must not be relied on as a substitute for a professional quotation.

10. Indemnity

Each party shall defend and indemnify the other against third-party claims arising from the indemnifying party’s material breach of these Terms or its applicable law obligations, subject to the indemnified party providing prompt notice, reasonable cooperation, and not settling the claim without the indemnifying party’s consent.

11. Limitation of liability

To the maximum extent permitted by law, neither party shall be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, anticipated savings, business, goodwill, or data. Each party’s total aggregate liability under or in connection with these Terms shall not exceed the fees paid or payable by Customer to Priceguide in the twelve (12) months preceding the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law (including for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation).

12. Confidentiality

Each party shall keep confidential the other’s non-public business, technical, and commercial information disclosed under or in connection with these Terms, and shall use it only to perform under these Terms. Customer Data is treated as Customer’s Confidential Information. Confidentiality obligations survive termination for three (3) years, except for trade secrets which survive for as long as they remain trade secrets.

13. Force majeure

Neither party shall be liable for delay or failure to perform caused by events beyond its reasonable control, including acts of god, war, terrorism, civil disturbance, strikes, internet or upstream-provider outages, or government action, provided the affected party gives prompt notice and uses reasonable efforts to mitigate.

14. Notices

Notices to Priceguide must be sent to [email protected] with a copy to the registered office above. Notices to Customer will be sent to the email address on the account billing record. Notices are effective on receipt (or on the next business day if sent outside business hours).

15. Changes to these Terms

We may update these Terms from time to time. Material changes that adversely affect Customer will be notified at least thirty (30) days in advance by email to the account billing contact and posted at priceguide.ai/terms. Continued use of the Services after the effective date constitutes acceptance.

16. General

Assignment. Neither party may assign these Terms without the other’s prior written consent, except that either party may assign to an affiliate or in connection with a merger, acquisition, or sale of substantially all of its assets on written notice.

Entire agreement. These Terms, together with the documents incorporated under Section 3 and any executed Order Form, constitute the entire agreement between the parties on this subject matter and supersede all prior agreements, communications, and representations.

Severability. If any provision is held unenforceable, the remainder of these Terms continues in effect.

No waiver. Failure or delay in enforcing any right is not a waiver.

No partnership. Nothing in these Terms creates any agency, partnership, joint venture, or employment relationship.

Third-party rights. A person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.

17. Governing law and disputes

These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that either party may seek injunctive or equitable relief in any court of competent jurisdiction.

18. Contact

Priceguide Ltd
167-169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom
General: priceguide.ai/contact-us
Privacy / data protection: [email protected]
Security disclosures: [email protected]
Legal notices: [email protected]