Step 1: Add Your Google Analytics Tag to PriceGuide

1. Log in to your priceguide account.
2. Head to Account → Tracking.
3. Paste in your Google Analytics Measurement ID (usually starts with G-XXXXXXX).
4. Hit Save.

That’s it! Your estimator is now talking to Google Analytics.

What Gets Tracked Automatically?

When someone fills out your pricing estimator and hits Submit, we automatically fire a custom event:

Event Name: form_submit

This lets you see how many people actually complete the estimator and submit their details.

Step 2: Where to Find This Data in GA4

Now that you’re tracking, here’s how to find and make sense of your data in Google Analytics 4 (GA4):

A) See Total Submissions

1. Log in to your Google Analytics 4 dashboard.
2. On the left menu, go to Reports → Engagement → Events.
3. Look for the event called form_submit.

This tells you how many people completed your estimator.

B) See Which Estimators Perform Best

Each estimator has its own unique URL like this:

/estimator/recXXXXXX/

And the thank-you page (after submission) ends in:

/estimate

To see which estimator is performing best:

1. Go to Reports → Engagement → Pages and Screens.
2. In the Page path + query string column, look for URLs ending in /estimate.
3. This tells you which estimator pages people completed.

You can also use filters or comparisons to break it down by device or location.

Add UTM Tracking to See Which Ads or Links Are Driving Traffic

Google Analytics becomes way more powerful when you pair it with UTM tracking. UTMs are little tags you add to your links — they tell Google Analytics where your traffic is coming from.

For example:

When someone clicks this link, Google Analytics will log the visit under:

• Source: google

• Medium: ppc

• Campaign: garden-promo

And now — priceguide captures those UTM parameters too!

They’ll appear in your entries and can even be passed through to your CRM using Zapier.

Bonus Tip: Build a Funnel to Track Drop-Off

Want to see how many people start but don’t finish?

You can build a funnel like this in Explore:

1. Go to Explore → Create New Exploration → Funnel Exploration.
2. Step 1: Page path contains /estimator/rec (people starting)
3. Step 2: Page path contains /estimate (people finishing)
4. View the drop-off rate and completion %!

This tells you if people are bailing halfway, so you can make improvements.

Recap: What You Can See in GA4

Need Help?

If you’re not sure how to do any of this — just ask!
We’re happy to walk you through your GA setup or even review your numbers with you.

Want a head start? Check out our sample estimators here:
priceguide.ai/sample-industry-estimators