Adding Links

When it comes to helping your clients win more leads, here’s the truth: it doesn’t matter how good their priceguide estimator is if nobody can find it.

As their agency, one of the simplest — and most impactful — things you can do is make sure links to the estimator show up in all the right places. The goal is to make it impossible for a visitor to miss it, no matter where they land on the site.

Here’s exactly how you should approach it:

Step 1: Create a Dedicated “Get My Price” Page

Every client should have a standalone page just for their estimator.

• Give it a clear, benefit-driven headline like “Find Out Your Price in Minutes.”

• Make this page the “home base” for the estimator link.

• Once that’s live, all other links can point here.

Think of this as your client’s conversion hub.

Step 2: Add Links to the Main Menu

Most buyers click the navigation bar first.

• Add a bold menu item: “Get My Price” or “Pricing Calculator.”

• Keep it short and action-oriented.

• Place it to the far right so it stands out.

Step 3: Sprinkle Links in the Header & Footer

Repetition builds trust.

• Add a button in the header (next to “Contact” or “Free Quote”).

• Add a link in the footer so it shows up on every page.

• This way, whether someone scrolls up or down, the estimator is always one click away.

Step 4: Use Buttons on Service Pages

If a client offers multiple services, don’t bury the estimator.

• Drop a “See Pricing” button under each service description.

• Link each one back to the main estimator page.

• That way, no matter what service page a visitor is reading, the next step is crystal clear.

Step 5: Place CTAs Inside Blogs & Content

Educational content is great, but readers need a next step.

• Add inline text links or buttons like “Curious about the cost? Try our Pricing Estimator.”

• Place them halfway down the blog and at the end.

• This turns content into a conversion path, not a dead end.

Step 6: Use Callouts & Pop-Ups (Strategically)

Pop-ups and callouts, if used sparingly, can capture attention.

• Example: “Want to know what this would cost for you? Click here.”

• Keep it helpful, not pushy.

• Always point them straight to the estimator page.

Step 7: Don’t Forget Email & Social

It’s not just about the website.

• Add the estimator link to your client’s email signature.

• Drop it into social bios and posts.

• Use it as a CTA in newsletters.

Agency Pro Tips

Clarity beats cleverness: The link should say exactly what happens: “Get My Price.”

Test placement: Move buttons around and check heatmaps if possible. Where are visitors clicking most?

Track conversions: Use UTM links so you can show clients which placements drive the most leads.

At the end of the day, your job isn’t just to add links — it’s to guide buyers. And buyers love clarity. The more places you make that estimator link visible, the easier it is for your client’s visitors to say “yes” and take action.